Mumbai: Mad Influence, one of India’s best social media influencer marketing agencies, went for a campaign, amplifying the release of the last season of Money Heist with an Indian element. The creators performed to the collaborative beats of Bella Ciao, featuring Dhol Tasha.
Amazing work performances by Aadil Khan and Eshhanya Maheswari were no less active in delivering the expected outcome. A great dance performance was done by these great creators. As popular influencers and creators, they have been a privilege for Mad Influence. This music video was rehearsed and shot on the very same day by these popular creators. Influencers like Kritika Sharma and Ishpreet Dang also performed.
The pre-buzz activities, powered by Netflix India, were aired digitally. There was a collaborative video that required the makers to practise and shoot it on the same day. In addition, each of the 10 creators received equal screen time and digital presence. The very popular and people’s choice, Instagram, was chosen as a platform to showcase the music video. The Netflix India Official Page posted the video. In addition, all of the influencers and creators involved took the opportunity to publish a reel filmed on the same day on the same platform.
“We are pleased and content with the tribute we have paid to Money Heist, and it was more enjoyable when it got an Indian flavour. We’ll be back with even more incredible initiatives in the future, and I’m confident it’ll be a one-of-a-kind event with even more to offer,” said Gautam Madhavan, CEO of Mad Influence.