Madchatter Brand Solutions has announced that it has won the public relations mandate for peer-to-peer lending platform Rang De.
Madchatter will work with the communications team at Rang De to enhance the brand’s visibility and drive impact-focused storytelling around offerings across national, regional and international media, informed an official statement.
Rang De claims to be India’s only peer-to-peer lending platform focused on providing timely and affordable credit to unbanked communities, including farmers and rural entrepreneurs. Since 2019, the company has disbursed over Rs.57 crore in loans and fulfilled more than 17,000 loans to rural entrepreneurs through a community of over 8,500 social investors who enable and invest in rural entrepreneurs. The company was also selected to be a part of the Google for Startups Accelerator program.
Rachna Baruah, Founder, Madchatter Brand Solutions, said, “The win is a testament to our agency’s unwavering commitment to creating meaningful impact. Rang De, since its inception, has been creating a positive impact on society, and I believe that together we can amplify their mission and create a narrative that resonates locally and globally, that propels social transformation forward.”
“We are thrilled to have Madchatter as our official PR and communications partner. I believe that their expertise in the communications industry is well aligned to our vision as we work towards empowering communities across the country.” added Smita Ram, Co-founder and CEO, Rang De.
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(This information is published from a press release.)
