New Delhi: Madchatter Brand Solutions, a four-year-old integrated communications firm has bagged the PR mandate of ZS, a global professional services firm focusing on consulting, software and technology that provides services in healthcare and technology. Through the association, Madchatter aims to foster strategic communication among stakeholders, allowing the professional services giant to get closer to their vision and purpose in India. The communications firm will oversee the company’s media relations and general public relations to increase its brand awareness across India.
ZS provides comprehensive solutions, rooted in deep industry expertise, advanced analytics, technology, and strategic planning to some of the world’s largest healthcare and technology enterprises. The primary focus for Madchatter will be to amplify ZS’s unique domain experience, raise brand recognition among the Indian public to attract quality talent, and educate them on innovations in the Indian healthcare ecosystem.
For its part, Madchatter offers a variety of communications and public relations solutions to developing sectors, startups, fintech, blockchain, healthcare, among many others. The agency has shown successful outcomes in brand development across industries with precision and the intent of creating something from scratch.
Rachna Baruah, Founder of Madchatter said, “ZS is a revered global organization with a rich legacy of more than 35 years in the professional services industry. With Madchatter as ZS’s media relations firm in India, we aim to stir broader conversations on innovation best practices, while also showcasing the amazing work culture and employee ecosystem that the organization has created among its 8,000+ employee pool in India.”
On this collaboration, Arppita Das, Corporate Communication Head, India says “Our association with Madchatter is an important milestone in our communications and branding journey. At ZS, we wanted a more integrated approach to media and public relations. Madchatter demonstrated that they understand our ambition and can bridge our communication needs with their skills, creativity, and insights. We are now excited to shape the evolving media relations strategy of ZS in India with Madchatter’s innovative thinking, can-do spirit and deep connections to technology- and innovation-focused media.”
Madchatter Brand Solutions is known for its highly targeted and premium quality media deliverance. Launched in 2017, Madchatter has emerged as a key communications partner for over 50 organizations across financial services, gaming, advertising and marketing, technology, entertainment among others. The firm has now also expanded its service offerings to social media services and talent management.