A journey that started in 1945 in the business of steel has today risen to make its presence felt in 23 industries through over 150 companies. The Mahindra group’s interests range from farm equipment to hospitality and information technology to hospitality and more. A common thread that links them besides being part of the same group, is a shared vision to rise – and enable its stakeholders and communities across the world to do the same.
As the group celebrated turning 75 in 2020, it put out a video chronicling its journey.
The ‘Rise’ platform has energised the umbrella brand, articulated a common purpose for its 250,000 people and other stakeholders, and also lent itself to social purpose.
Besides initiatives under #RiseForGood and a much-loved brand of automobiles,among others, the group has nurtured an endearing social impact brand working to #EducateTheGirlChild, Nanhi Kali.
A stated focus area for the group now is developing alternate energy sources. The belief is that energy conservation will play a big role in ensuring a better future. To quote from the Mahindra group website: ‘for not just our country and communities, but the entire world.’
Mahindra is an Indian brand that has risen in scope, scale and stature by leaps and bounds, alongside independent India.