Mumbai: Empire Spices & Foods Limited (ESFL) have launched their new TV commercial (TVC) to promote Ram Bandhu Pickle & Papad; positioning their products as the perfect companion for the big Indian wedding feast.
The new TVC featuring Ram Bandhu’s brand ambassador Madhuri Dixit-Nene is celebrating the joy of an Indian wedding in an eye-catching film that revolves around drawing a parallel between finding your correct life partner and your perfect taste partner to pamper your taste buds. At the time when social media is buzzing with the flamboyant wedding videos, lavish Bollywood weddings, memes around the celebrations, and more; the masses will also get to see one of their favorite actresses in a new avatar via this TVC which is being run via a 360-degree approach leveraging TV, Out-Of-Home, digital and social media platforms.
Umesh Rathi (Managing Director, ESFL) said, “The humble Indian pickle and papad is present in most Indian homes and has a very interesting story to tell about its origin, its variations, the significance of the ingredients used to make it and of course its quintessential presence in all Indian meals. This has inspired us to innovate in terms of product quality, variants, and other aspects for our pickle and papad categories.”
One of the fastest-growing FMCG companies, Empire Spices & Foods Limited offers a wide range of products, including pickles, papads, spices, ketchup, sauces, pastes, and chutneys. With its flagship brand Ram Bandhu, ESFL is on a mission to expand its business globally and is reaching out to new markets with unique and innovative products. The brand’s philosophy lies in the mantra “dil jeeto har grahak ka” with the aim of being present in every kitchen of India and becoming an inseparable part of the culinary setup of every household in India.
“For years, we have established our brand, and now we are attaining new heights with the face of our brand Madhuri Dixit-Nene who has stood the test of time in the past 30 years just like us. Our presence is spreading across India and this campaign will help our brand connect better with the users in both urban and rural areas.” shared Bhanudas Gundkar (Marketing Head, ESFL).