Mumbai: Madison Media has just announced the appointment of Saif Shaikh as Vice President to head the Godrej Media AOR based in Mumbai. The AOR comprises of key Godrej companies including Godrej Consumer Products, Godrej Industries, Godrej Agrovet, Godrej Properties and Godrej Natures Basket. Saif has 15 years of experience in Media across Media partners (Businessworld and Bennett Coleman & Company), Research (Nielsen) and Media agencies (Maxus India and Maxus Malaysia). He has been in GroupM for the last 7 years before joining Madison Media.
In Malaysia for 2 years, Saif was a key member of the senior leadership team, heading a portfolio of key accounts of the agency including L’Oreal, Great Eastern Life Insurance, Costa Cruise, Unicharm and Friesl and Campina and was responsible for the communications planning and media campaign implementation, by leveraging insights, analytics and strategy. Prior to that he had a 5 year stint in Maxus India, where he has worked as strategy lead on accounts like L’Oréal, Tata Sky,Vodafone, Fiat and Allianz group.
Says Mr. Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH, “I am delighted to have Saif join and lead our team on Godrej and am sure he will add a lot of value to the client’s business and our existing team”.
Says Mr. Saif Shaikhon his appointment, “I am delighted to join Madison and lead one of its foremost and prestigious account of Godrej and at the same time looking forward to working with Sam and Vikram.”
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Marico, Snapdeal, Titan, Asian Paints, Snapdeal,McDonald’s, TVS, Raymond, Pidilite, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,000 crores.