Kolkata: Platinum Media, a unit of Madison World, today announced that it has been appointed as the Agency-on-Record for Ganesh Grains based in Kolkata. The account was won in a multi-agency pitch. The account will be handled from the Agency’s Kolkata office.
Mr. Manish Mimani MD and Group CEO, Ganesh Grains, said, “Ganesh Grains made its modest start 80 years back, since then it has been a journey that has enriched us at every step as we grew from strength to strength. Ganesh Grains Ltd. is a homegrown FMCG company and one of the leading wheat product manufacturers in India. The company makes various products like Whole wheat Atta, Floor, Semolina, Gram Floor, Wheat Dalia and various other packaged staples. At this juncture we are pleased to announce ‘Madison’ as our communication agency. We intend to leverage Madison experience to scale new heights”.
Mr. Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “We are delighted to have won this account. Our Kolkata office under the dynamic leadership of Ms. Antara Chatterjee is growing rapidly. I am confident that our very able office in Kolkata supported by central team in Mumbai will add a lot of value to Ganesh Grains. We are looking forward to a long and mutually beneficial partnership.”
Madison Media has just been ranked as the 2nd Most Admired Media Agency by the Economic Times, Brand Equity Ad Agency Reckoner, 2018. Madison Media has also been voted the Ideal Media Agency, the Most Attractive Media Agency, and No 1 in Creative Media Thinking, by R3 Scopen Study amongst 59 advertisers in India. Madison Media has recently won several accounts, including Bajaj Electricals in Mumbai, Continental Coffee in Hyderabad and Marvel Tea and Alpha Corp in Delhi.
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs. 3,000 crores.