Mumbai: Magic 106.4FM the brand new radio station to hit the Mumbai airwaves is here to give the Mumbaikars some feel-good vibes in the stressful city life. Creating and building on the sentiment of ‘Jee Le Zara’, the radio station aims at making its listeners realise that magic exists in everyday life where one needs to let loose and believe in their magical moment! The aim is to find some magic in the ‘khaamakha’ moments which is shedding the weight of the routine with a random act that’s unconditionally happy!True happiness is not contingent, it is unconditional.
Known to be the ‘city that never sleeps’ and is always on the go, it is time for the citizens of Mumbai to take a step back and breathe. According to a study conducted by Mumbai based health platform Lybrate, 31 per cent working professionals in Mumbai suffer from stress. Magic 106.4 FM, a brand-new radio station launched by RED FM aims to give Mumbaikars a much-needed escape from reality. The radio station is going to be more than just music and aims to create a strong emotional touchpoint for the citizens.
Speaking about the launch of Magic 106.4 FM, Nisha Narayanan, COO 93.5 RED FM says,“We are delighted to announce the launch of our new radio station – Magic 106.4 FM, our answer to monotony that is fuelled from the hustle and bustle of metropolitan cities. Magic 106.4 FM is an emotion, an emotion of ‘Jee Le Zara’. It is a true celebration of life. In the midst of our chaotic lives we are all constantly looking for that beacon of light, that moment of happiness. With this station, our aim is to introduce those magical one of a kind instances that allow us to find joy in the little things. Making radio a platform which is more experiential for its listeners, Magic 106.4 FM will engage with its audience like never before! All the music, activities and brand initiatives aim to trigger and unconditional sense of joy allowing listeners to Jee Le Zaraa”.
Magic 106.4 is an attempt to create A trendsetting, experiential radio station – thanks to the never-before music mix and the first-time-ever content philosophy.
The channel has already hit airwaves on 20th April.