New Delhi: MagicCircle Communications has unveiled ‘Restless’, a dynamic and agile content division designed to meet the fast-evolving demands of modern brands. With a mission to create content that is built for speed, scale, and virality, Restless will push the boundaries of branded storytelling in today’s ever-changing marketing landscape.
Speaking on the launch, Hemant Misra, Founder, Chairman & MD, MagicCircle Communications, said, “Restless will cater to the needs of brands looking to succeed in today’s ever evolving marketing landscape, by creating content that’s built for speed, scale and designed to travel.”
Restless will be led by a dynamic trio of industry experts:
Shray Chawla – Executive Creative Director
With over 14 years of experience in advertising, publishing, and branded content, Shray has worked with global brands such as Coca-Cola, Netflix, Uber, Amazon Prime, Samsung, Adidas, and Popeyes. Previously leading content divisions at ScoopWhoop, Indiatimes, and ForkMedia, he was last at Dentsu Creative Webchutney.
Speaking about Restless he said, “The world is a ruthless place for ideas. Most have a shelf life of seconds. But great ideas? They have a life of their own. They can exist as a print ad, a reel, or even a viral comment. At Restless, we want to build ideas that don’t survive but thrive in this chaos of distraction.”
Akshit VS – Executive Creative Director
A visual storyteller with over 12 years of experience, Akshit has worked with McDonald’s, Volkswagen, PepsiCo Foods, Heinz, Levi’s, LinkedIn, and iQOO. He believes in the power of visual storytelling in an era of shrinking attention spans.
He shared, “Visual fatigue is real. To stand out one must look at everything, from the first 5 seconds of a video to even the thumbnail, like an art form. At Restless, we feel everything should pull viewers in and the end visual payoff should be worth it”.
Angira Lahiri – Head of Strategy
With 11 years of experience across digital and mainline advertising, Angira has developed strategies for brands like Uber, Maggi, Nescafé, Tata Tea, LinkedIn, ONDC, and Cipla. She has previously worked with Dentsu Creative Webchutney, MediaMonks, and DDB Mudra Group.
Speaking about the strategic approach of Restless, Angira said, “The landscape of content creation and consumption is in a constant flux. But with keen observation, one can identify the patterns and psychologies of this evolution. And brands need this new intelligence not only to remain relevant but also to be effective. This strategic backbone is what Restless will provide.”
Ashit Chakravarty (COO, MagicCircle Communications) and Dheeraj Renganath (Co-founder & Head of Transformation) emphasized that Restless is the answer to today’s fast-moving content ecosystem, where brands must continuously innovate to capture attention.
“It’s becoming increasingly difficult for brands to break through the clutter and capture consumer attention. And the reality is, it’s only going to get tougher. That’s exactly why Restless comes in,” they added.
Restless at MagicCircle prioritizes agile marketing with a focus on varied content mediums, quick response to trends, and strategic impact through measurability.
