Mumbai: MagicDecor, a D2C home décor startup specializing in made-to-order wallpaper and interior design solutions, has announced the promotion of Ajaya Kumar Nayak to the position of Vice President of Design and Consulting. The elevation marks a significant milestone in the company’s growth journey as it strengthens its consulting capabilities and reinforces its design-led approach across residential and commercial spaces.
Ajaya brings more than a decade of experience spanning UI/UX design, interior design consulting, and digital product strategy. Over the years, he has led multidisciplinary teams across large-scale home décor and commercial projects, contributing to the development of innovative and customer-centric design solutions.
In his new role, Nayak will lead MagicDecor’s strategic design vision and consulting vertical, with a focus on integrating AI-assisted and technology-driven workflows into the company’s design practice. He will also play a key role in enhancing client experiences through a combination of design expertise, digital innovation, and personalized consulting services.
Speaking on his promotion, Ajaya Kumar Nayak said, “Design today sits at the intersection of technology and lived experience. At MagicDecor, the opportunity is to build systems that translate design thinking into spaces that feel intuitive and deeply personal. I look forward to strengthening our consulting approach and creating solutions that are both functional and contextually rich.”
Welcoming the appointment, Sidd Panda, Co-founder and CEO of MagicDecor, said, “Ajaya has been instrumental in shaping our design foundation over the years. His ability to bridge digital thinking with physical space design brings a unique and valuable perspective to the brand. As we scale our consulting-led approach, he will be central to delivering more thoughtful and design-driven experiences for our clients.”
MagicDecor has been steadily expanding its footprint across residential, commercial, and hospitality segments, offering customized décor solutions tailored to evolving consumer preferences.
With this leadership appointment, the company reaffirms its commitment to building a world-class design practice that leverages emerging technologies such as augmented reality, virtual reality, and AI-driven workflows to create immersive and personalized interior experiences.
The promotion reflects MagicDecor’s continued focus on innovation, design excellence, and technology-led transformation as it seeks to redefine the home décor and interior design landscape in India.
