Manappuram Finance Ltd launches the ground-breaking advertising campaign ‘Make Life Easy With Doorstep Gold Loan’ aiming to revolutionize gold loan accessibility nationwide. Premiered on social media and TV networks in ten languages including Malayalam, Assamese, Bengali, Hindi, Kannada, Marathi, Punjabi, Tamil, Telugu, and Gujarati, targeting the diverse audiences.
The campaign showcases regular people in financial need, thereby ditching the regular or typical celebrity endorsements. It begins with a poignant rephrasing of the company’s iconic punchline, “Why run helter-skelter for money when you have gold at home,” highlighting the untapped potential of gold assets.
The advertisement vividly portrays the frustrations of those seeking financial aid but facing hurdles in securing loans. It emphasizes the simplicity and convenience of accessing the Manappuram Doorstep Gold Loan through either the dedicated mobile app or a toll-free number. Upon initiating a request through these channels, a representative from the nearest branch promptly visits the applicant’s home, ensuring swift processing of loan formalities within minutes.
Mr. VP Nandakumar, Managing Director and CEO of Manappuram Finance Ltd, said, “The core theme of the ad derives from our commitment to digital connectivity, operational agility, and smooth customer experience. This campaign underscores our dedication to facilitating quick disbursal of funds and providing financial solutions tailored to the modern lifestyle.”
