Mumbai: It’s been months since the world has come to a standstill because of the COVID-19 pandemic. While a lot of us still have the privilege of working from home and be with our family in this trying time – few people out there stepped up and took charge. We acknowledge them as Corona Warriors, but they have turned out to be our great teachers of humanity as well.
Mankind Pharma, the leading pharmaceutical company, took the initiative to pay tribute to these unsung heroes. With their latest film, conceptualized and executed by ADK Fortune, a WPP company and part of Wunderman Thompson South Asia Group, Mankind wishes all the doctors, pharmacists, police, and sanitation workers who taught us an invaluable lesson of selflessness, sacrifice, and above all, humanitya #HappyTeachersDay.
Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said that, “The way Doctors, Pharmacists, Police, and Sanitation Workers have worked amidst the coronavirus pandemic is truly commendable. There’s absolutely no doubt in the fact that they are not just corona warriors but our frontline teachers as well. This film is our heartfelt tribute to all of them as we wish them #HappyTeachersDay.”
“We are really moved and proud of the way our Doctors, Pharmacists, Police, and Sanitation Workers have held the fort for the nation. There’s so much to learn from them. Humanity now has a new benchmark altogether,” says Subroto Pradhan, Managing Partner, ADK Fortune Communications Pvt. Ltd., Gurgaon.
“While doing so, the creative challenge was to make sure not to lose focus on teachers who’ve dedicated their lives to shape the minds of our future citizens at schools and universities. Glad we managed to do that seamlessly”, adds Uday Rao, Executive Creative Director, ADK Fortune.
View the film here:
Client: Mankind Pharma
Mankind MD & CEO: Rajeev Juneja
Mankind Team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications Pvt. Ltd.
Managing Partner: Subroto Pradhan
ECD: Uday Rao
Creative Team: Piyush Gupta, Ravi Shankar Mishra
Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production House: GAP Entertainment
Producer: Gautam Ailawadi
Director: Ripunjoy B’yum
DOP: Bhushan Jain