Thursday, July 10, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Manyavar awards digital transformation mandate to Mirum India and WT Commerce

by MN4U Bureau
March 13, 2023
in Featured, Advertising
Reading Time: 2 mins read
A A
Manyavar awards digital transformation mandate to Mirum India and WT Commerce
Share Share ShareShare

Mirum India and Wunderman Thompson Commerce – part of the WPP Group, enter a digital transformation partnership with Manyavar. 

ADVERTISEMENT

The celebration wear brand plans on further strengthening its end-to-end customer experience by enhancing customer journeys across various touchpoints. Mirum India and Wunderman Thompson Commerce will bring their Salesforce Suite capabilities, including Salesforce Commerce Cloud, Salesforce Marketing Cloud, and Salesforce Service Cloud to undertake this digital transformation project. This will be achieved by integrating Manyavar’s existing systems with a mobile studio, automation studio, analytics builder, etc.

The partnership will help Manyavar in connecting with online & offline users through various channels with marketing programs, sales CRM & Salesforce Einstein.

Vedant Modi
Vedant Modi

Vedant Modi, Chief Marketing Officer, Manyavar, said, “At Manyavar, delivering great customer experience is at the core of everything we do. We are always in pursuit of excellence and aim to set high standards. Onboarding Mirum and Wunderman Thompson Commerce as our digital transformation partners would strengthen our brand and create a rich experience for all our customers.”

Mihir Karkare
Mihir Karkare

Mihir Karkare, EVP, Mirum India, added, “We are thrilled to work with one of the biggest and most trusted consumer brands in India. As a consumer-centric brand, Manyavar believes in engaging with its large consumer base using personalized communication across all digital channels. We are looking forward to this omnichannel collaboration. Mirum and Wunderman Thompson Commerce are committed to delivering a consumer-focused solution to Manyavar.” 

Amit Gupta
Amit Gupta

Commenting on the collaboration, Amit Gupta, Managing Director, Wunderman Thompson Commerce, said, “Manyavar is a brand which comes with a rich brand legacy. With Wunderman Thompson Commerce’s winning commerce capabilities across digital channels and Mirum’s Martech strength, we look forward to enabling the best solutions for Manyavar to enhance their customer experience and positively impact their business. We are delighted to collaborate with them on this journey.”

Tags: ManyavarMihir KarkareMirum IndiaVedant ModiWT Commerce

RECENT POSTS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%
Advertising

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
0

London: Global advertising and communications giant WPP has lowered its full-year 2025 guidance following a sharper-than-expected decline in second-quarter performance,...

Read more
Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

Read more
Opptra names Afshan Banu as Chief Executive Officer – Fashion and Beauty
Advertising

Opptra names Afshan Banu as Chief Executive Officer – Fashion and Beauty

July 9, 2025
0

Mumbai: Opptra, an AI-powered omnichannel expansion platform enabling global consumer brands to scale into Asian markets, has announced the appointment...

Read more
Three Indian Creative Leaders Named to Prestigious Global Jury for Young Guns 23
Advertising

Three Indian Creative Leaders Named to Prestigious Global Jury for Young Guns 23

July 9, 2025
0

Mumbai: The One Club for Creativity has announced its global jury lineup for Young Guns 23, featuring over 100 leading creative...

Read more
ting wins Digital & Social Media Mandate for Lapita, Dubai Parks & Resorts, Autograph Collection Hotels
Advertising

ting wins Digital & Social Media Mandate for Lapita, Dubai Parks & Resorts, Autograph Collection Hotels

July 8, 2025
0

Mumbai: ting, an India-based advertising agency with a global footprint across UAE and the UK, has secured the digital and...

Read more
SGA forays into IPO Communication with Successful Globe Civil Projects Mandate
Advertising

SGA forays into IPO Communication with Successful Globe Civil Projects Mandate

July 8, 2025
0

Mumbai, July 08, 2025: Strategic Growth Advisors (SGA), an integrated communications consultancy, has expanded its capital market offerings by formally...

Read more

LATEST NEWS

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

ANALYSIS

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals
Analysis

71% Indians Fear AI-Powered Scams During Prime Day: McAfee’s 2025 Global Study Reveals

July 9, 2025
0

Mumbai: As excitement builds for Prime Day 2025, McAfee, the global leader in online protection, has unveiled alarming insights from...

PEOPLE

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company
People

Former UTI President Debasish Mohanty named Chief Strategy Officer as The Wealth Company

July 9, 2025
0

Mumbai: In a significant leadership move, The Wealth Company has appointed Debasish Mohanty as Chief Strategy Officer for its Asset...

MARKETING

New Relic appoints Lauren Nemeth as Chief Revenue Officer
Marketing

New Relic appoints Lauren Nemeth as Chief Revenue Officer

July 9, 2025
0

Bangalore: New Relic, the Intelligent Observability company, has announced the appointment of Lauren Nemeth as Chief Revenue Officer (CRO). A...

Subscribe to Newsletters

ADVERTISING

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint
Advertising

Django and The Health Factory Renew Strategic Partnership to Scale Digital Footprint

July 9, 2025
0

Mumbai: A performance marketing agency Django Digital has deepened its long-standing partnership with The Health Factory, one of India’s fastest-growing...

PRINT

The Hindu Group names A John Justin as Head of Brand Marketing
People

The Hindu Group names A John Justin as Head of Brand Marketing

June 17, 2025
0

Chennai: The Hindu Group (THG), publisher of leading media titles including The Hindu, businessline, Sportstar, and Frontline, has announced the...

AUTHOR'S CORNER

Working From Home and its Impact on PR Industry
Authors Corner

Why Purpose-Driven Brands Are Winning in PR and How to Become One

July 9, 2025
0

Public relations is experiencing a significant evolution, moving beyond traditional tactics to embrace more values-driven, narrative-rich strategies. Once dominated by...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

MediBuddy Champions Preventive Healthcare with #RainingHealthyHabits Monsoon Campaign

July 9, 2025
WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

WPP Cuts Full-Year Outlook as Q2 Trading Deteriorates; Expects 2025 Revenue to Fall up to 5%

July 9, 2025
DavaNinja's campaign features a Bollywood-inspired video highlighting daily health emergencies

DavaNinja’s campaign features a Bollywood-inspired video highlighting daily health emergencies

July 9, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.