Mumbai: As India unlocks, Marico Limited announced the launch of the Protect range of surface disinfectant sprays. Expanding its offering in the safety and hygiene portfolio which includes hand sanitisers, handwash and fruit and vegetable cleanser. Marico’s Travel Protect and Marico’s House Protect which are effective against viruses, bacteria and fungi on multiple surfaces without the need to wipe them down after spraying.
Amidst the global pandemic, there is a significant shift in consumer behaviour towards adopting conscientious safety and hygiene practices. This has led to a steep surge in demand for personal, domestic and out-of-home sanitising and disinfecting solutions. Moreover, as the unlock eases and people venture outside the comfort of their homes, service providers, retailers and employers alike are focused on alleviating hygiene and safety concerns of consumers, customers and employees.
The launch of the Protect Range of surface disinfectants is a move towards bolstering that purpose. Adhering to the norms of this ‘new normal’, Marico Limited aims to drive meaningful partnerships within the Eco-system to provide best in class hygiene solutions to corporate and service providers.
To begin with, we are announcing our partnership with Ola, India’s leading mobility platform and one of the world’s largest ride-hailing companies, to help them continue to offer safe mobility services to all. This partnership is poised to further Ola’s Ride Safe India initiative that has been launched to ensure strict adherence to safety and hygiene protocols thereby enabling the customers and driver partners to experience safe and best in class mobility services. Ola will provide The Protect range to the driver partners and it will be used by them to disinfect commonly used surfaces like seat, inner panel, handles etc before every ride.
Marico Limited has also partnered with HDFC Limited, India’s premier housing finance company where Marico’s Protect range will be instrumental in safeguarding their customers and employees in offices across India. The Protect range will help create a hygienic and sanitised work environment for both HDFC employees and the customers who walk into their offices.
Speaking on the occasion, Koshy George, Chief Marketing Officer, Marico Limited says, “During these difficult times, higher hygiene standards and enhanced cleanliness protocols are top priorities for consumers. In line with this, Marico’s Protect range of surface disinfectant sprays help provide a clean and sanitised experience while effectively killing 99.999% of germs at home or while venturing out. As much as people are apprehensive of stepping out, employers too, are concerned about the safety of their employees. We are thus happy to partner Ola and HDFC in their endeavour to provide employees, customers and driver partners a safe and sanitised environment.”
Anand Subramanian, Spokesperson for Ola, said, “Ola has established industry leading safety benchmarks in mobility, enabling India to ride safely again. With best in class safety practices and protocols, our ‘Ride Safe India’ initiative has also brought together citizens and driver-partners to enlist their support and commitment to safety at large. Through our partnership with Marico, India’s leading consumer goods company, we are pleased to bring to market their new range of ‘Protect’ surface disinfectants that will help complement our efforts to deliver safe mobility for all.”
Speaking on the partnership with Marico Limited, Shailesh Sawant, Deputy General Manager, Facilities Management, HDFC Limited said, “As the country begins to open up, we at HDFC, are furthering our safety and hygiene measures to ensure the well being of our consumers as well as employees. Through this association with Marico’s Protect range, we aim to extend protection across all touch-points, in our offices, in our employees’ homes and while they commute.”