This World Bee Day, Marico Limited’s Saffola Honey, an Indian honey brand, has launched the #BEE-llionaire campaign, which aims to educate consumers and raise awareness on the importance of pollinators and the crucial role that bees play in our lives.
In honour of this important occasion, Saffola Honey has organised a fun and captivating social media contest, to engage participants and spread awareness about bee conservation, while standing a chance to win exciting prizes. Developed by WeCreate agency, the contest will go live on 19th May 2023 and will run till the 21st May 2023.
World Bee Day, observed annually on May 20th, serves as a global reminder that bees play in pollinating plants and ensuring the stability of our natural environment. Saffola Honey’s #Bee-lionaire campaign commemorates this day by educating users through a fun contest highlighting few interesting facts on how bees are a boon to mankind. To participate, individuals will need to visit the Saffola Foodie Instagram handle and click the link in bio to answer questions related to bees and their habitat. Participants who answer a minimum of 05 questions and stand a chance to win upto 50% off on Saffola Honey Gold 500gm jar from their website.
Through this initiative, Saffola also encourages consumers to do their little bit for the bees by planting bee-friendly water fountains in their gardens or balconies, avoiding the use of pesticides.
An official statement issued by Saffola Honey read, “Saffola Honey sources its honey from pristine sources in India that have the choicest flowers and bees. The brand goes the extra mile to ensure that only the finest and purest honey reaches the consumers’ table. One of the reasons behind Saffola’s exceptional honey is its careful sourcing from the bountiful forests of Sundarbans, Aravallis, and the valleys of Kashmir. This helps in producing one of the finest quality honey that is 100% pure and natural.”
Commenting on the new digital campaign, Sanjay Mishra, COO-India & CEO – New Business– Marico Ltd, said, “Saffola, the Masterbrand is known for its purpose and innovation and this Saffola Honey campaign is yet another instance of our commitment to make a difference. The central idea of the #Bee-llionaire campaign is to raise awareness about the importance of bees and their role in maintaining a healthy ecosystem. Through this fun and educational campaign, we want to encourage our consumers to do their little bit towards environment. We believe that every little action counts, and together we can make a big difference. On this special day, let us come together and be grateful to bees for their invaluable contribution to our world.”