Kochi: This Women’s Day, Kerala’s leading media group Mathrubhumi addresses a basic question – How can we treat women better on social media?
This intuitive thought was initiated by presenting a similar content to popular male RJ of radio station Club FM and the female news reader of the group’s news channel ( Mathrubhumi News) who spoke in their respective style and shared it on their social media pages.
They monitored how people are not bothered about what is being said, but they are more bothered about who say’s. It was observed that the female news presenter social post was flooded with abuses and sexist comments where as the male RJ received many praises and positive comments for his post
Finally, they created and posted a final video that brought this difference on the nature of reaction from the public to videos on the same topic when done by individuals of opposite sex.
Final campaign video: bit.ly/MathrubhumiWomensDayC2018
This provokes us to reemphasise the fact that man and women have equal rights in this world and it’s our honour, pride and privilege to respect womanhood and manhood equally. We urge all our readers and well-wishers on social media to stop discriminating.