New Delhi: Max Healthcare has announced the appointment of Tanushree Roy Chowdhury, as Deputy General Manager – Corporate Communications & Public Relations. In her new role, Tanushree will head corporate communications and public relations portfolio for the brand, and be responsible for external and internal communication across all Max Healthcare network hospitals.
She will play a key role in building and maintaining strategic interface with media and internal stakeholders to deliver Max Healthcare’s message of clinical excellence and patient-centric care under their new positioning – Eager to Get You Home. As part of her efforts, Tanushree will also be responsible for overseeing reputation management across media and audience sets. She will be reporting to Mr. Anas Abdul Wajid, Director – Sales and Marketing, Max Healthcare and the current communications team will be reporting into Tanushree.
Tanushree brings along close to 13 years of experience across communication and media functions, with 5 years of experience in the field of Corporate Communication in the healthcare sector. As part of her previous assignment, she was the Lead – PR for NCR region at Fortis Healthcare Ltd, heading 10 units for Public Relations and Corporate Communications. Prior to her role as a PR professional, she has worked as a journalist with The Time of India and The Indian Express, in various capacities. In her over 8 years career span as a media person, she has covered beats ranging from politics; development and infrastructure; real estate; healthcare and district administration, among others.
Tanushree holds a Post Graduate Diploma in Journalism from the Times School of Media Studies and is an engineering graduate in Instrumentation and Control Engineering from Manipal Institute of Technology.
Speaking about her appointment, Tanushree Roy Chowdhury said “I’m extremely honoured to lead the corporate communications function at Max Healthcare. The Indian healthcare sector is at the cusp of significant policy developments, which will have an impact on the direction of industrial growth. Also, with media playing an increasingly pivotal role in shaping public opinion, especially for a sensitive space like healthcare, it is critical to establish the nuances of patient care and build greater understanding about healthcare practitioners, doctors and delivery systems. As one of the leading tertiary care practitioners in the country, Max Healthcare is at the vanguard of shaping healthcare delivery in India. Hence, it is incumbent on the communications team to showcase the impactful changes that we are driving through our promise of clinical excellence and patient care. At the same time, it is imperative to address perceptions around the healthcare sector in India, among diverse stakeholders. I look forward to working with the team to showcase our commitment to better healthcare for all our patients”.
