New Delhi: Max Level, a holistic marketing and PR agency built by gamers, has secured the PR mandate for S8UL Esports and 8Bit Creatives, two of India’s leading esports and gaming content organizations. This strategic partnership underscores Max Level’s growing influence in the gaming and esports sectors.
S8UL Esports, co-founded by gaming stalwarts Naman Mathur (Mortal), Animesh Agarwal (8Bit Thug), and Lokesh Jain (Goldy), has been a trailblazer in the Indian esports scene. With a roster of 26 marquee gamers, S8UL has continuously pushed boundaries and achieved unprecedented milestones.
The organization became the first-ever to win the ‘Content Group of the Year’ award at the prestigious Esports Awards for three consecutive years. Additionally, S8UL Esports has received back-to-back honors at the MOBIES Awards, and its Pokémon UNITE team has represented India at the World Championships for two consecutive years.
Max Level will focus on enhancing S8UL’s brand visibility, highlighting its achievements, and strengthening its connection with fans and industry stakeholders. Leveraging its deep industry expertise, the agency will craft narratives that celebrate S8UL’s contributions to the global gaming ecosystem.
Animesh Agarwal, Co-Founder of S8UL and 8Bit Creatives, expressed his excitement about the partnership, “At S8UL and 8Bit Creatives, our vision has always been to set benchmarks in Indian gaming, esports, and content creation while fostering a community that thrives on innovation and excellence. As we expand our horizons, Max Level’s deep understanding of the gaming ecosystem and strategic communication prowess make them an ideal partner to amplify our journey. Together, we aim to not only celebrate our milestones but also shape narratives that inspire the industry, champion Indian talent, and spotlight the transformative potential of gaming on a global stage. This partnership is a step forward in realizing our goal of making India a formidable name in the global gaming, creator economy, and esports arena.”
S8UL’s parent entity, IQOO SOUL, is one of India’s most distinguished esports teams, recently winning BGMI Masters Series (BGMS) Season 3, the country’s only televised esports tournament. The organization’s co-founders, along with creator Payal Dhare (PayalGaming), were part of a groundbreaking discussion with Prime Minister Narendra Modi on the future of Indian esports and gaming.
Siddharth Nayyar, Co-Founder and CRO at Max Level, shared his perspective on the collaboration, “S8UL and 8Bit Creatives are trailblazers in the Indian gaming industry, and we are honoured to be part of their journey. Animesh and I have been friends for a long time and have worked together in various capacities throughout our journey and hence, it is absolutely exciting to work on the PR and communications of S8UL and 8Bit Creatives together. Our goal is to amplify their success stories and bring their innovative spirit to the forefront of the global gaming community. This partnership is another significant step for Max Level as we continue to help shape the gaming and esports ecosystem.”
With an impressive client roster including NODWIN Gaming, 88 Games, KRAFTON, and HyperX, Max Level has established itself as a leader in delivering tailored communications for gaming and esports audiences worldwide.
The partnership between Max Level and S8UL promises to elevate Indian esports and gaming content to new heights, solidifying their position as global leaders in the industry.
