Mumbai: Maxus, the leading marketing communications agency from GroupM, has successfully retained its media responsibilities for the cosmetic giant L’Oréal India. The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. Maxus has been the media AOR for L’Oréal since 2010.
Speaking on retaining the business, Kartik Sharma, Managing Director – Maxus South Asia said, “We are extremely excited and humbled to retain prestigious business like L’Oréal. It is a matter of pride to be associated with L’Oréal.Over the years, we have been able to successfully guide and execute various important campaigns for L’Oréal which have also won many accolades. We are committed to deliveringmany more meaningful solutions and continue to strengthen this relationship further.”
The scope of the pitch included complete media services comprising strategy, communications planning, integrated media approach, investment and buying, tools & processes and team capabilities.