Cochin : Malayalam satellite channel Mazhavil Manorama has decided to raise the bar in Malayalam GEC market with a new Reality show ”Made for each other” completely shot in abroad.
Made for each other will be a first of its kind reality format which being introduced to Malayalam Audience. The show will be hosted by Actress Abhirami and the show was entirely shot in Malaysia.
Mazhavil Manorama has announced in the FB page stating that ” As promised, here is the first poster of our sparkling new reality show ‘Made for each other’. Made for each other will be the first of its kind, and is completely shot in Malaysia. The show will be hosted by talented actress and anchor Abhirami….. STAY TUNED.. more details to follow… ‘’
Market Sources confirm that Mazhavil Manorama has chalked out a brief marketing plan for a grand mega launch of the new reality format ”Made for each other”.
Apparently, the channel sources also confirm that the upcoming non-fiction show will a big ticket franchise for the channel as they wanted to deliver an extraordinary content that can sweep in good numbers, which in-turn can help the channel to look to grow to the next level.
”Mazhavil Manorama has managed to overtake Surya TV to retain the 2nd position in Kerala GEC market with the launch of many new fiction and non-fiction properties in the past one year. However, in few occasions the channel is travelling neck to neck with Surya TV. The channel hopes to position itself as a clear no. 2 and march towards the numero uno position with the launch of the new property” confirmed a senior person from the channel, who don’t wanted to be named.
Mazhavil Manorama has many other non-fiction properties such as Ugram Ujwalam and D4dance.
The Channel is likely to announce the launch date shortly, while it has roped in Eastern Masala & Joy alukkas as its primary sponsors.