McCain Foods India has partnered with dentsu X and Posterscope for the ‘McCain Banega, Baarish ka Maza Badhega’ campaign, aiming to enhance monsoon experiences with delicious snacks, blending comfort and convenience. The campaign showcases McCain’s commitment to elevating monsoon memories through mouthwatering treats, fostering a sense of tradition and comfort.
dentsu X India, a branding & marketing agency from dentsu, developed an extensive eight-week media plan across ten key markets for optimal reach. The campaign utilized a 360-degree media strategy with paid social and audio platforms, radio, multi-brand banter, community marketing via WhatsApp and social channels, RWA Lift Media, and POSM. dentsu X offers advertising, marketing, strategic planning, and digital & creative services.
Posterscope from dentsu India ran a programmatic Digital Out-of-Home campaign for McCain, using real-time weather-based content adjustments via API integration for optimal effectiveness during cloudy or rainy conditions in key markets like Mumbai and Gurgaon.
Aditya Krishna, Director, Sales and Marketing, McCain Retail, McCain Foods India said, “We understand the monsoon season is a time for families to reconnect and create lasting memories. The campaign is designed to enable families and turn rainy days into an opportunity to form some cherished memories. By highlighting the ease and taste of McCain products, the campaign positions it as a perfect solution for busy families seeking quick and delicious snack options during the monsoon season, allowing a shift of focus on what truly matters – spending quality time with loved ones. We believe this campaign will resonate with our consumers and solidify McCain’s position as a trusted partner in creating memorable monsoon moments.”
Jose Leon, CEO, dentsu X India said, “Embracing the spirit of the monsoon season, McCain is delighted to bring warmth and joy to your cherished moments with our delectable and convenient treats. Our new campaign is not just about food, it’s about fostering a sense of tradition and togetherness. It’s about enhancing your monsoon experience, making every rainy day a celebration of togetherness. We at dentsu X are excited to be a part of McCain monsoon magic.”
Imtiyaz Vilatra, Managing Director, Posterscope India added, “With McCain’s weather responsive campaign we were able to blend technology with creative marketing to deliver a personalized and engaging consumer experience. The ad served as a trigger to purchase the product and increase brand visibility, while deepening brand connection with the audience.”
