New Delhi: Medusa Beverages Pvt. Limited that owns the beer brand Medusa, joins hands with Bradford License to foray into the world of brand licensing in India. Medusa is now the only Indian alco-beverage brand who will license their brand for various ranges of product lines to be sold in retail. The collaboration is to create a global licensing program in a broad range of categories including fashion, men’s grooming & fragrances, FMCG, etc. Bradford will extend the brand into strategically-targeted products and alliances emphasizing the brand’s DNA as an “unparalleled stripling experience that’s part fantasy, part aspirational and part attainable.”
MEDUSA was first launched in 2018 and within a span of 2 years the brand has already witnessed an exponential growth reaching a turnover of 150 Cr. Brewed in Punjab the brand is currently available in 5 states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh and growing multifold.
Speaking on the association Avneet Singh, Founder, Medusa said, “Post receiving an overwhelming response for our beer brand Medusa from its consumers, we now plan to enter into fashion and lifestyle segment. We could only think of the best when it came to developing the licensing program – Bradford. We are thrilled to utilize Bradford License India’s expertise in unique opportunity identification and marketing to further add value to the brand.”
Talking about the partnership, Vatsal Vijay, Business Head, Bradford License said, “Medusa has the right mix of elegance, accessibility and aspiration which will translate well into categories like fashion, travel gear, health & personal care as well as FMCG. MEDUSAoffers vibrant assets which make the brand stand out amongst the millennial audience and we will move strategically to secure licensee extensions in a variety of categories and territories with customized marketing approach for each”.