Meenakshi Samantaray has joined footwear retail brand, Metro Brands as Head of Marketing for the Sports Division. Prior to this Samantaray was associated with ZEE Entertainment as Vice President Marketing & Communications.
Announcing her exit from ZEE and new beginning with Metro Brands Meenakshi’s LinkedIn post said, “After spending an enriching half decade with Zee Entertainment Enterprises Limited, it was time to take the next strategic career move. As a protege of Unilever and Future Group India, my heart and core have always been in the lifestyle and retail category. A large part of me has always been inclined to return to a space that could allow me to amalgamate my experience in live entertainment and sports marketing.
And it seems destiny was on my side! I am thrilled to announce that I am joining Metro Brands Limited as the Head of Marketing for their Sports Division.”
During her 5 years stint with ZEE, she played multiple roles involving PR, partnerships, marketing and communications strategy for the linear channels of ZEE Network and ZEE5 OTT platform.
Before joining ZEE, Samantaray worked with ACC Cements, Future Group and HUL where she handled the responsibilities like Brand Marketing, Corporate Communications, PR and CSR functions.
With a diverse background in live entertainment and sports marketing, she aims to bring her expertise, talent, and knowledge to propel marketing initiatives at Metro Brands.
