MG Motor India, a British automobile brand, has announced its association with actress Janhvi Kapoor and cricketer Ishan Kishan to promote the Comet EV, which is the second EV in its portfolio and comes with futuristic smart technologies.
The duo is featured in social media videos conceptualized by Tilt Brand Solutions with the theme ‘Cut the Crap,’ which echoes the aspirations and vibes of Gen Z buyers.
Watch the films here:
Commenting on the campaign, Udit Malhotra, Marketing Head, MG Motor India, said, “MG is a community-centric brand and through this association with Janhvi and Ishan, we hope to speak directly and engagingly with our Comet EV audience: the Gen Z. The video is a fresh take on this generation’s needs and underscores simply and clearly how the Comet EV perfectly suits their tribe. The Comet EV stands for everything that defines them – zippy, no-nonsense, new-age, and innovative.”
