Mia by Tanishq has unveiled its festive campaign themed ‘For the Star in You’ starring actor Rakul Preet Singh conceptualised by Famous Innovations.
The campaign film celebrates the confidence within every woman with a slice-of-life interaction between a young woman and the brand ambassador. As a shoot wraps up, the young woman hesitates to ask for a selfie with the star. The sparkle of her necklace catches the eye of Singh, who compliments her on the same. Singh also recognises that the woman is Neha, the writer of a show she loves, and expresses her appreciation. Neha is all smiles at the recognition and is overjoyed when Singh asks her for a selfie.
https://youtu.be/-nBNcdvlhP8
Shyamala Ramanan, Business Head, Mia by Tanishq, said, “It is a delight to experience the cultural shift led by the Gen Z, today’s youth, that fosters collaboration over harbouring competition. Women today are empowering and uplifting each other to be their best version. This sisterhood served as the inspiration for Mia’s festive campaign ‘For the Star in You’, introducing Rakul Preet Singh, whose unapologetic confidence and versatile personality reflect the core ethos of a Mia woman, while the ease and humility with which she carries her fame makes her the right fit for the campaign.”
Melvin Jacob, Creative Head, Bengaluru, Famous Innovations, said “When we planned interesting use of celebrity, we thought it could be cool to show the relatable star for a change. Fact is, everyone shines, everyone struggles with confidence – and everyone needs a lift once in a while. Appreciating someone else’s shine doesn’t take away from your shine, in fact it amplifies it.“
Credits
Brand: Mia by Tanishq
Agency: Famous Innovations
Production House: Dark Horse Media (Malcolm Leo Noronha)
Director (film): Divij Kulkarni
Feedback: [email protected]
