Bengaluru: Yulu, a Micro-Mobility Platform service with a mission to solve first mile, last mile and short distance commute problems in urban cities has partnered with Red Baton Design Studio for rebranding the brand identity for Yulu and create a holistic visual guideline for the brand which is now used to expand to various newer markets. The brand story was captured into a video. Brand Story Video:
Red Baton (www.redbaton.in) recently bagged a Silver award at Foxglove Awards 2019 for Best Corporate Design for brand Yulu. Not only that, Red Baton won a SILVER for Best Corporate Brand Identity at the BigBang Awards 2019 and got nominated for Best Integrated Design Campaign award and Best Corporate/brand identity award at Abby Award 2019 – The ABBY AWARDS are the Oscars of Indian ad awards to honor creative excellence in advertising.
Red Baton, a Bengaluru based Digital Design Studio established in March 2015, is one of the upcoming designing names that have made their influential presence in creative space. With the right pace and evolving techniques, Red Baton has successfully been the pillar project partner for numerous brands that are seeking innovative and new-age design along with communication solutions. The team at Red Baton comprises of seasoned young professionals who all had worked together and created Yulu’s website (www.yulu.bike) and designed a series of digital films for Yulu that focused on revolutionizing the commutation habits of Indians in urban cities. The vision and mission were clearly evinced in the videos be it modifying commutation ways of showing the emotional bond between a father and daughter which connected the audiences.
Sharing his delight, Ronak Daga, Founder of Red Baton said, “It was indeed a special moment for team Red Baton. We are totally humbled by this recognition and would like to thank Afaqs and to all our clients who have always shown faith in us and especially to Yulu who gave us an opportunity to work for their special campaign. We foresee ourselves in nurturing the momentum of all our clients and extend our support to the brands and help them address their expansion goals.”
Vijit Agrawal, the Creative Director and Co-founder at Red Baton added, “ We shall be launching another 3-ad campaign, which will incorporate the brand’s vision of making our cities, our citizens and our country..unstoppable!”
“It has been a pleasure working with the Red Baton team. Yulu started its operations with an aim to address the rising air pollution and traffic congestion and we were glad that team Red Baton was so quick to catch on to that vision. Their in-depth immersion with our business vision and philosophy has been a critical driving force in our branding, website and video campaigns,“ said Amit Gupta, CEO Yulu
Video campaigns by Red Baton for Yulu: