Mumbai: Bollywood’s favorite singer Mika Singh’s brand new foot-tapping anthem for MTV ‘The Junkyard Project’ and make the act of cleaning fun. The lyrics of the anthem have been crafted in a manner that they blend perfectly with Mika’s vocals and energetic vibe to urge youngsters to take charge of cleaning up India with his quirky anthem, ‘Dunk that junk’.
The Junkyard Project is a unique take on Swachh Bharat Abhiyan by MTV to mobilize the youth to take a stand on cleanliness and take on the challenge of turning dirt into art. MTV tied up with 300 colleges and mobilized the ‘Junkyard Army’ of over 30,000 students across India, who got together to clean up neighborhoods and beautify 300 junk spaces as live music motivated them. Now, MTV along with -the King of Indie-pop, Mika has created the adrenalin fuelled ‘Dunk That Junk’ anthem to give this young army a pumping new war cry! The ‘Dunk that junk’ anthem by Mika is a total dance worthy number and will make young people get up and get cleaning. The rendition of the anthem is a complete earworm making it totally share-worthy on social media platforms incorporating an important lesson in a fun, musical way.
On his quirky composition for MTV The Junkyard Project, Mika Singh said, “It is extremely fulfilling to compose an anthem that brings the youth of the country together for a good cause. It is heartening to see a iconic youth brand such as MTV stepping in to help make India clean through an exciting initiative such as MTV The Junkyard Project. Keeping in line with MTV’s efforts, the anthem ‘Dunk that Junk’ has a very young appeal making the whole cleaning process a lot more fun and exciting. I hope the anthem reaches out to a lot of youngsters and serves its purpose of motivating them to do their bit for India.”
MTV The Junkyard Project is MTV’s way of supporting the Prime Minister’s Swachh Bharat Abhiyan. It is an attempt to get the youth to take a stand on ‘cleanliness’ and also aims to action change on-ground through clean-up drives that are built on music and art. MTV’s The Junkyard Project has also won critical acclaims at multiple award forums like Appies Asia, Promax BDA and Abby’s. The act of cleaning up will be further aided by the proceeds garnered from the anthem composed by Mika as they will be used to fund newer clean-up projects across the country.
MTV is on a mission to mobilize youngsters to come together for yet another worthy cause to clean up the mess that we see around us and to make India the awesome country that it deserves to be.