Tamil Nadu-based food company Milky Mist Dairy completed the acquisition of Asal Food Products Pvt Ltd, a Bengaluru-based fresh food product manufacturing company that is into making high-quality daily needs food.
Asal Foods began operations in 2012 with the launch of idly and dosa batter.
Today, Asal has 3 product verticals. Fresh, Bakery, Confectionaries, and Ready to eat snacks. It has a strong presence in Bangalore and other cities. Asal is a known household name in Bangalore.
Milky Mist is planning to take advantage of their pan-India supply chain to distribute Asal’s products. With over 15,000 visi-coolers, Milky Mist expects the sales to double within a year.
Milky Mist’s CMD Satish Kumar announced the acquisition in June on LinkedIn, where he regularly shares his thoughts. “We are looking forward to taking Asal brand products to our entire customer base,” he wrote.
“Milky Mist’s revenue crossed Rs.1,000 crore as of March 30, 2021, and we have been growing by an average of 30% every year,” Satish Kumar said.“We see synergies in the distribution channel and storage. The biggest challenge faced by Asal was single product distribution, especially a product like a batter which is of less value. And we have a strong cold chain distribution to maximize the reach of Asal brand”.
Milky Mist Dairy Foods Pvt Ltd is Erode, Tamil Nadu-based premium-quality dairy product company. They aim to manufacture pure, healthy, nutritious, and fresh dairy products using sustainable energy and manufacturing practices. It was founded by Mr.Satish Kumar three decades ago after taking over his father’s milk business. After registering the company, he turned the business around with paneer growing in popularity. They have expanded into a wide range of dairy products since 2010.