• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 23, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Mindshare And GSK Brand Sensodyne Develop First Of Its Kind Tech Solution To Treat Tooth Sensitivity

by Editorial
April 15, 2019
in Featured, Marketing
2 min read
Mindshare And GSK Brand Sensodyne Develop First Of Its Kind Tech Solution To Treat Tooth Sensitivity
Share Share ShareShare

Mumbai:  Mindshare, the largest media agency from the GroupM umbrella, created a first of its kind technology driven chatbot exclusively for GSK brand Sensodyne- the world’s No1 sensitivity toothpaste.

On the occasion of World Oral Health Day, Sensodyne brought virtual dentists closer to the public, in order to give them the best oral care advice. To do this, Mindshare created a chatbot, which when invoked through Google Assistant, by simply saying ‘Hello Sensodyne’, discussed oral care problems with users. The revolutionary chatbot also offered information about the causes of tooth sensitivity, and how one can treat the problem using Sensodyne. Through the chatbot, users could also order a free Sensodyne sample. At the end of the chat, they were given an option to go to Lybrate.com, enter their location and book a dental appointment, for which Sensodyne paid INR 700 of the dentist’s fees.

The tie-up with Lybrate and Google is also a stepping stone towards the future of the brand which aims to create more awareness about the importance of oral health care, and encourage citizens to regularly visit the dentist.

Ruchi Mathur
Ruchi Mathur

As a part of their 360 degree approach, Sensodyne also set up large screens and kiosks in prominent locations across Delhi, Mumbai and Bengaluru, where they conducted a free chill test for people, and those who tested positive, where then directed to the screen where they interacted with a dentist.  They also leveraged the power of TV and Radio, with dentists talking about tooth sensitivity throughout the day, as well as print advertisements to further spread their message. The brand also released a teaser on YouTube and Twitter, besides deploying influencers and poll-based creative to generate awareness about the ‘Hello Sensodyne’ movement.

Anurita Chopra
Anurita Chopra

Speaking about the launch of Hello Sensodyne, Ruchi Mathur, Senior Vice President, Client Leadership, Mindshare North & East said, “Our constant endeavor is to deliver solutions that are rooted in relevant consumer insights and create a strong impact for our brands in the marketplace. While many brands in the industry have been using conversational UI to deliver campaigns, we wanted to link it to a tangible benefit for the consumer. This troika of partnership between Sensodyne, Lybrate and Google Voice helped us create this industry first.”

Anurita Chopra, Area Marketing Director, Oral Health, GSK Consumer Healthcare commented, “Tooth Sensitivity is a common condition not only in India but around the world. The lack of awareness of this condition makes many consumers give up the simple pleasures of enjoying their favorite food and drinks. We are excited to launch this breakthrough, first-of-its-kind tech innovation ‘Hello Sensodyne’ that will address queries of individuals on tooth sensitivity and allow them to take actions towards leading a sensitivity free life.”

Tags: GSK Brand SensodyneMindshareTooth Sensitivity Treatment

Related Posts

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021
Featured

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021

by Editorial
January 23, 2021
0

Mumbai: Mzaalo, a blockchain-based video and entertainment ecosystem, announced today partnered with the Pune Devils cricket team and will lead...

Read more
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers
Exclusive

Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

by Aboli Kadam
January 23, 2021
0

TAM shared its report on Mirroring 2020 for Print Advertising. The report talked about Advertising Overview in Print, Ad Innovations...

Read more
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021
The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

January 22, 2021
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021

Subscribe to Newsletters

Trending

Vishal Gondal, Founder & CEO, GOQii
Exclusive

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

by Kalpana Ravi
January 23, 2021
0

We are committed towards PM Shri Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India. Vishal Gondal, Founder...

ABP Network forays into creative content business with ‘ABP Studios’

ABP Network forays into creative content business with ‘ABP Studios’

January 22, 2021
RepIndia

RepIndia rewards its employees with special holidays for their consistent support during the pandemic

January 22, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.