Mumbai: Modi Illva has announced the launch of the much-anticipated second season of The Rockford Circle in collaboration with Mindshare India, a new-age talk show on a mission to celebrate and amplify entrepreneurial journeys. Following the resounding success of its debut season—which garnered over 95 million views and inspired countless aspiring entrepreneurs—Season 2 promises to be even more engaging, offering fresh perspectives from the next generation of visionary founders shaping India’s consumer ecosystem.
Hosted by actor Chitrangada Singh, the first season of The Rockford Circle struck a chord with audiences, generating 1 million+ engagements and nearly 500 million impressions. The season offered a candid glimpse into the entrepreneurial journeys of industry stalwarts like Yashish Dahiya (Policy Bazaar), Rohit Bansal (Snapdeal), Shantanu Deshpande (Bombay Shaving Company), Dhruv Shringi (Yatra), Gaurav Khatri & Amit Khatri (Noise), Rahul Jain (Epigamia), and others. The show’s deep-dive conversations received remarkable feedback and inspired numerous aspiring entrepreneurs.
Building on this success, Season 2 takes a more intimate and relatable approach, diving deeper into the journeys of emerging startup founders who have disrupted industries and captured the imagination of India’s young, aspirational demographic. This season’s guest lineup includes:
- Nitin Saluja, Co-founder of Chaayos
- Ankur Jain, Founder of Bira
- Samrath Bedi, Co-founder and Executive Director of Forest Essentials
- Viraj Bahl, Founder of Veeba
- Samarth and Rashi Narang, Founders of Heads Up For Tails
- Bhuman Dani, Founder of WickedGud
These leaders represent diverse industries and embody the transformative power of determination, creativity, and innovation. By spotlighting their journeys, The Rockford Circle aims to inspire viewers with relatable stories of success and perseverance. Set in a more relaxed environment, the new season’s format fosters authentic and engaging conversations, complemented by interactive elements like live Q&A sessions and dynamic social media content to create an immersive viewer experience.
Commenting on the launch, Abhishek Modi, Managing Director, Modi Illva, said, “The overwhelming response to Season 1 underscored the appetite for authentic entrepreneurial stories that resonate with India’s ambitious youth and validated our belief in the power of storytelling to inspire and ignite ambition. With the 2nd season, we are taking a step to celebrate the ingenuity of new-age entrepreneurs who are transforming industries and redefining aspirations. This platform continues to be a space for collaboration, inspiration, and learning, and we are thrilled to bring these incredible stories to a wider audience.”
Talking about the partnership, Amin Lakhani, CEO, Mindshare South Asia, added, “Our continued partnership with Modi Illva is a testament to the success and impact of The Rockford Circle S1 in celebrating the entrepreneurial spirit of India. Season 2 takes the storytelling a notch higher, featuring an even more exciting lineup of visionary founders from new-age consumer brands that are redefining industries. This platform continues to inspire and connect with audiences by showcasing the human side behind these remarkable journeys.”
Ajay Mehta, Head – Branded Content & Creative Services, GroupM, highlighted, “This year, we are getting bigger and better. With a focus on new-age consumer brands that resonate with India’s young and aspirational audience, Season 2 promises to be more dynamic, relatable, and inspiring than ever before. Together, we are shedding light on the human behind the stories of today’s successful entrepreneurs.”
The promo for The Rockford Circle Season 2 is now live, offering a glimpse of what’s to come. Full episodes will premiere on YouTube starting January 31st, 2025, featuring six engaging episodes designed to captivate and inspire audiences.
