Mumbai: The WARC Media 100 has seen Mindshare, the agency network that is part of WPP, rank as the #1 Agency Network. Mindshare India (Mumbai) has been recognized as the #4 agency office in the world. The WARC Media 100, the successor to the Gunn report provide the annual ranking of the world’s most awarded and recognized marketing campaigns and companies this year.
Mindshare India’s ranking in the WARC 100 is a result of its award-winning performance across critical global and regional platforms like Cannes, Festival of Media, I-COM Data Creativity Awards, MMA Smarties, and the WARC Media Awards. Mindshare India’s strong showing in these forums was due to provocative work done on a number of blue-chip clients. The highlight the work done for Lifebuoy, “The Adaptive Data Lighthouse” which was rated the #3 Campaign globally. This was also the only Indian campaign in the top 50.
“It feels great to see homegrown and India-focused solutions win on the global stage,” said M A Parthasarathy (Maps), CEO of Mindshare South Asia, “The data and content landscape in India is highly dynamic, throwing up both challenges and opportunities that are unique. Leveraging this complexity effectively has helped us be the most awarded agency in India consistently over time. All credit to the passionate Purple team and our clients for this success.”
Mindshare has had an exceptional showing worldwide in the WARC Media 100 claiming the #1, #2 and #3 campaign in the WARC Media 100 and a total of 16 Campaigns in the WARC Media 100 being work from Mindshare. The agency’s Shanghai and Sydney offices also claimed the #2 and #3 spots in the ranking with a total of 8 offices making the top 50 featured offices.