Mumbai: Miniklub, a kidswear brand, has launched its latest campaign, “Dads Will Be Dudes,” featuring Bollywood’s beloved couple Shahid Kapoor and Mira Kapoor as the brand’s first-ever ambassadors. The campaign, set to roll out this November, shines a spotlight on the evolving role of modern fatherhood—showcasing dads as hands-on, involved, and proactive in their children’s lives.
The “Dads Will Be Dudes” campaign aims to challenge traditional perceptions of fatherhood and celebrates fathers who are equally as engaged in parenting as mothers. With a fun, light-hearted tone, the campaign highlights the growing trend of dads being deeply involved in every aspect of their children’s lives—from diaper changes to school runs, and everything in between.
Shahid Kapoor, a doting father of two, shares his excitement about joining the campaign:
“Fatherhood has been the most rewarding experience of my life. It’s a full-time role, and I love every moment of it. Dads today are far more involved in parenting than ever before, and I think this campaign beautifully captures that. It’s not just about helping out—it’s about being there, day in and day out, for your kids. I’m proud to be part of something that highlights this shift.”
Mira Kapoor, known for her approach to conscious parenting, adds, “I’ve seen how Shahid has embraced fatherhood, and it’s amazing how far dads have come in redefining their roles. ‘Dads Will Be Dudes’ celebrates these modern fathers who aren’t just supporting but are leading their parenting journeys. It’s an honor to be part of this campaign that reflects the values we stand for as parents.”
Anjana Pasi, Director of Miniklub, comments on the campaign’s significance, “At Miniklub, we believe in celebrating every parent’s unique role, and with ‘Dads Will Be Dudes,’ we want to shine a light on the evolving father-child dynamic. Dads today are as much at the forefront of their child’s upbringing as moms, and we wanted to highlight this change in a fun and engaging way. Shahid and Mira embody the essence of modern-day parenting, and we’re thrilled to have them on board to bring this vision to life.”
Sooraj Pillai, Group Creative Director, DDB Mudra South, “While this category has traditionally focused on and celebrated moms, we wanted to recognize a new generation of dads who are taking a more active, hands-on role in parenting. Through our “Dads Will Be Dudes” campaign, we’re here to celebrate the spirit of these dads—those who are redefining fatherhood and embracing every part of the journey with heart and humor.
