Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 20 against week 19. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
This week we see a major change in position as Ministry of Health & Family Welfare gets back on leading the Most Aired category followed by previous week’s leader Aarogya Setu App on the 2nd spot. New entrant Reliance Industries secure the 3rd spot and for the last two spots we see a swap in position as previous week’s players Horlicks gets up to the 4th spot and Colgate Swarna Vedshakti secures the 5th spot.
This week too Colgate Swarna Vedshakti becomes the Most-Watched campaign followed by previous week’s player Ariel on the 2nd spot, and then we have 3 new entrants on this category that is Airtel 4G, LUX Toilet Soap and Tide Plus Extra Powder.
Aarogya Setu App leading the chart this week followed by new entrant Amazon Prime Video on the 2nd spot while for the 3rd spot we see previous week’s player BYJUS Learning App getting down from the 2nd spot to the 3rd spot. For the last 2 spots in the categories, we have new entrants, RIN Det cake, and ENO.