• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, March 5, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Mirchi 95 partners with Decathlon and Robin Hood Army to launch ‘The Happiness Project’ in Bengaluru

by Editorial
February 3, 2021
in Featured, Radio
2 min read
Mirchi 95 partners with Decathlon and Robin Hood Army to launch ‘The Happiness Project’ in Bengaluru
Share Share ShareShare

Mumbai: Mirchi, a brand that has always believed in spreading happiness, has launched its third edition of The Happiness Project, with an aim to help the economically weaker section of the society during the chilly winters. Through this campaign, Mirchi 95 encouraged its listeners to do their bit by purchasing fleece jackets, from their project partner – Decathlon, and donating them for the cause. It also collaborated with the Robin Hood Army who helped execute this project by identifying relevant NGOs and distributing 1,593 jackets across the city of Bengaluru.

While the year 2020 was difficult for all, the ones most affected were the unorganized as well as the economically challenged sector. And the sharp drop in temperatures in the city, only made their situation worse. Thus, Mirchi 95 embarked on an initiative to support these affected individuals through their flagship Happiness Project. The campaign kick-started on January 13, with some of the city’s most influential radio celebrities like Mirchi Jimmy, Mirchi Sarah, Mirchi Vijji, and Mirchi Riddhi spreading the word and encouraging their listeners to partake by logging on to the Decathlon website and purchasing jackets that would be used for the donation drive. At the end of a successful two-week-long campaign, Mirchi 95 in collaboration with Robin Hood Army reached out to 6 slums like HSR in Gurukul, Koramangala in LR Nagar, Whitefield in Pillekamma Devi Temple, to name a few, distributing warm jackets and spreading smiles.

Mohd Hussain
Mohd Hussain

Commenting on the success of the campaign, M.N Hussain, Business Director, Mirchi says, “At Mirchi, we always strive to give back to the society and our marquee initiative – The Happiness Project, helps us in doing so. This year, we endeavored to undertake a city-wide campaign to aid the underprivileged across the city of Bengaluru during this biting winter by distributing warm fleece jackets amongst them. We are delighted to have collaborated with benevolent partners like Decathlon and Robin Hood Army to implement the campaign successfully“. 

“Decathlon has been associated with Mirchi 95 for a couple of years now, and we are happy to see their effort in extending a helping hand to the vulnerable during these unprecedented times. In the 3rd edition of ‘The Happiness Project’, we are proud to extend our support and thank everyone who has contributed to this cause.” adds Rajesh. P., Bangalore City Leader.

The Happiness Project was launched in 2018, and for the first two editions, the campaign focused on the children’s cancer ward at the Kidwai Institute. For their third edition, Mirchi 95 has scaled up the campaign to invite all locals to give back to the city.

Tags: Decathlon.M.N Hussain MirchiMirchiMirchi 95Rajesh. PRobin Hood ArmyThe Happiness Project

Related Posts

Amit Sharma's ad film 'Pooja Didi' for Facebook wins Gold at Spikes Asia Awards
Advertising

Amit Sharma’s ad film ‘Pooja Didi’ for Facebook wins Gold at Spikes Asia Awards

by Editorial
March 5, 2021
0

Filmmaker Amit's latest ad film, titled "Pooja Didi" For Facebook's More Together campaign touched hearts of many when a simple...

Read more
Dukaan launches new feature that enables contactless digital payments among 2.7 mn small merchants
Featured

Dukaan launches new feature that enables contactless digital payments among 2.7 mn small merchants

by Editorial
March 5, 2021
0

Make in India app Dukaan today announced that it has added another new feature in its app. The feature will...

Read more
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
Anoop Karumathil Melethil, Maveric Systems

The focus on SEO would be high in 2021: Anoop Karumathil Melethil

March 3, 2021
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Subscribe to Newsletters

Trending

Republic Bangla engages in an innovative marketing campaign for the launch
Featured

Over 35 brands on-board R Bangla ahead of launch

by Editorial
March 4, 2021
0

Mumbai: Republic Media Network's new upcoming channel, R Bangla, gets more than 35 brands onboard even before it goes on-air....

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

March 3, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Dabur launches ‘Vatika Select’ premium range of shampoos

Dabur launches ‘Vatika Select’ premium range of shampoos

March 4, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.