• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, December 16, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Mithali Raj leads the chorus as American Tourister gets the nation to sing for our boys in blue

by Editorial
May 29, 2019
in Brand Stories, Featured
3 min read
Mithali Raj leads the chorus as American Tourister gets the nation to sing for our boys in blue
Share Share ShareShare

Mumbai:  American Tourister has extended its ongoing #YourAccessToTheWorld campaign, spearheaded by cricketing icon and captain of Team India ViratKohli. In order to truly capture the depths of emotion around the upcoming tournament American Tourister has launched its exclusive Champions Edition luggage, whose unique design and features have been inspired by the gentleman’s game. As a special bonus, two of the bags also feature Virat Kohli’s signature.

In order to further cheer on Team India, American Tourister have crafted an American Tourister has extended its ongoing #YourAccessToTheWorld campaign, spearheaded by cricketing icon and captain of Team India ViratKohlicampaign ahead of this momentous occasion. Across social media platforms, American Tourister has engaged with fans nationwide and asked them to send in their cheers, messages, well wishes for the boys in blue. The community’s input has subsequently been used to create a crowdsourced anthem. Led by cricketing maestro and captain of the Indian Women’s cricket team Mithali Raj, this musical composition truly captures the spirit of our united nation as we head onto the global stage.

Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said, “With the excitement building as we head into this year’s cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign. As the entire nation comes together to support our brave squad, this video serves as an outlet for our passion and excitement. With contributions from every gender, age group, and section of society, and led by the wonderful Mithali Raj, we’ve perfectly embodied the strength that lies in our diversity!”

Commenting on the initiative, Mithali Raj said, “I’m delighted at the opportunity to participate in such a unique, innovative campaign – and for the perfect cause as well! As captain of the Indian women’s Test and ODI cricket team, I lead a team of players that come from every part of the country. They represent the very best India has to offer, and I’m proud to call them my teammates. Ahead of the men’s World Cup, it’s only our united support as a nation that will give our boys the motivation to bring back the trophy for a third time!”

Bodh Deb, Vice President & Branch Head, Autumn Grey Mumbai said, “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief. So much so that we have been working on this campaign for the last 6 months and must have worked on at least 6 – 7 rounds of ideas before we really zeroed on this one. A simple thought of an anthem crowd sourced from the fans and who better to feature in the Anthem Video than the legendary Mithali Raj. A heart felt message from the Women’s ODI Cricket Team Captain to the Men’s ODI Cricket Team Captain.”

Link to the TVC:

 

Agency & Production Credentials:

Agency: Autumn Grey

Founder & CEO: Anusha Shetty

Vice President & Branch Head: Bodh Deb

Campaign Idea: Noopur Vasuraj, Hazel Dalby

Anthem Song Lyrics by: Yathartha Sharma, Amit Kumaran

Campaign Lead: Eram Khan

Campaign Team: Sasha Silvetser, Jane Sequeira, Yashas Patel, Soumyadeep Ghosh, Mohit Bhardwaj, Varun Vasaraj, Deepak Puttaramaiah, Kiran Kumar Matti, Rakesh Siddaramaiah, Kaveri Ganiger, Radhika Ajgaonkar, Kruthika R. Kumar, Aditi Vaidya, Harish Iyengaar & Ambica Bhatnagar.

Director: Ankit Dahiya

Production House: Work in Progress Productions

Executive Producer: Saurabh Khurana

Music Director: Haroon-Gavin

Singer: Madhubanti Bagchi

Mix Engineer: Farhad K. Dadyburjor

1st AD: Nihar Palwe

DOP: Siddharth Vasani

Associate Producer: Rishab Vaid

Location: Madh Island Mumbai

 

Tags: American TouristerAnushree TainwalaBodh DebMithali Raj

Related Posts

‘Well Played India’, says Spotify’s year-end marketing campaign
Brand Stories

‘Well Played India’, says Spotify’s year-end marketing campaign

December 16, 2019
Bonito Designs revamps its brand identity; unveils new logo, tagline
Featured

Bonito Designs revamps its brand identity; unveils new logo, tagline

December 16, 2019
Songdew TV launches New Series Songdew Unplugged
Featured

Songdew TV launches New Series Songdew Unplugged

December 16, 2019
MNX announces the 2nd season of ‘King of Hollywood’
Featured

MNX announces the 2nd season of ‘King of Hollywood’

December 16, 2019
India Today Group Digital reaches top spot in General News Consumption: Comscore
Featured

India Today Group Digital reaches top spot in General News Consumption: Comscore

December 16, 2019
ZEE5 now available on the Huawei App Gallery in International markets
Featured

ZEE5 now available on the Huawei App Gallery in International markets

December 16, 2019
Jose Antonio Cachaza on LaLiga – Dream 11 tie-up in India

Football in India seeing growth in Metros, driven by digital: Jose Antonio Cachaza on LaLiga – Dream 11 tie-up in India

December 16, 2019
The future will not be about data generation but about collaboration in data monetization: L V Krishnan, Tam Media Research

The future will not be about data generation but about collaboration in data monetization: L V Krishnan, Tam Media Research

December 15, 2019
Ask Less, Observe More, Stitch Diverse Datasets – Research, Data & Insights Has Transformed With Technology: Hemant Mehta, Managing Director, Kantar

Ask Less, Observe More, Stitch Diverse Datasets – Research, Data & Insights Has Transformed With Technology: Hemant Mehta, Managing Director, Kantar

December 14, 2019
Putting the Data-Tech of the new era into emphatic practice and how to scale at pace: Knowledge Conclave 2019

Putting the Data-Tech of the new era into emphatic practice and how to scale at pace: Knowledge Conclave 2019

December 13, 2019
Ability of brands to leverage Conversational AI to drive growth is immense: Raghavendra Kumar Ravinutala, Yellow Messenger

Ability of brands to leverage Conversational AI to drive growth is immense: Raghavendra Kumar Ravinutala, Yellow Messenger

December 13, 2019
K Madhavan, the new Country Manager of Star and Disney India

K Madhavan, the new Country Manager of Star and Disney India

December 13, 2019

Subscribe to Newsletters

Highlights

MNX announces the 2nd season of ‘King of Hollywood’

India Today Group Digital reaches top spot in General News Consumption: Comscore

ZEE5 now available on the Huawei App Gallery in International markets

New Gen Media’s Puthiya Thalaimurai consolidates its Editorial Team

Data-Tech-Content-Partnership Play is enabling value at a different scale to Advertisers: Taranjeet Singh, ZEE5 India

Ideal media measurement system doesn’t exist, but if we start thinking through the gaps & solve them we could do better: Sandipan Mondal, Zapr Media Labs

Trending

‘Well Played India’, says Spotify’s year-end marketing campaign
Brand Stories

‘Well Played India’, says Spotify’s year-end marketing campaign

by Editorial
December 16, 2019
0

Mumbai: Nearly 10 days ago, Spotify announced the local version of its very popular, global Wrapped campaign, where app users across...

Bonito Designs revamps its brand identity; unveils new logo, tagline

Bonito Designs revamps its brand identity; unveils new logo, tagline

December 16, 2019
New Gen Media’s Puthiya Thalaimurai consolidates its Editorial Team

New Gen Media’s Puthiya Thalaimurai consolidates its Editorial Team

December 16, 2019
TVF aspires to become the best content creators in the country: Sameer Saxena, TVF

TVF aspires to become the best content creators in the country: Sameer Saxena, TVF

December 16, 2019
ZEE5 now available on the Huawei App Gallery in International markets

ZEE5 now available on the Huawei App Gallery in International markets

December 16, 2019
Songdew TV launches New Series Songdew Unplugged

Songdew TV launches New Series Songdew Unplugged

December 16, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.