Bangalore: To mark the 72nd Republic Day, Indian short-format video app Mitron, has invited Indians to showcase their true #DilSeIndian self and to celebrate the spirit of the nation. Titled as #DilSeIndian, the campaign enables users to share their creativity by creating heartfelt videos for India under a plethora of categories such as dance, covers of patriotic songs, tri-colour fashion, tri-colour cooking/food, or fun DIY videos.
Mitron has curated an exclusive playlist comprising popular patriotic songs to support this unique content creation. The campaign, which runs until 26th January 2021, endeavours to bring Indians together and give them a platform to pay homage to the country. The three best videos will win a cash prize of INR 1000 each.
Commenting on the campaign, Nisha Pokhriyal, VP-Marketing said: ‘’Republic Day is a monumental day in the history of our nation. There is no better time to come together and honour the day on which the Constitution of India came into effect. With this campaign, everyone has the opportunity to pay their respects to the country in their own heartfelt and personal way. We are already wowed by everyone’s creative compositions.’’
This has been the third campaign that Mitron has unveiled this month. The first is #Netaji125, which marks the commencement of 125th birth anniversary celebrations of Subhash Chandra Bose. Mitron also released a reprise version of ‘Kadam Kadam BadhayeJa’, the regimental quick march of Netaji’s Indian National Army (INA), to celebrate Army Day on 15th January. In a separate campaign, Mitron in association with NGO Youth Nation launched #SayNoToDrugs program, which directs the limelight and spreads awareness of the social evil of drugs and substance abuse amongst the youth.