Mumbai: Valentine’s Day is all about cherishing and expressing love that knows no boundaries – be it with your partner, friends, family, pets or even with your favourite movies. This V-Day Hollywood’s Wildchild – MNX, announces ‘Bromance’, a weeklong campaign to celebrate the unconditional love between bros with a specially curated line up of movies along with a slew of fun and engaging initiatives.
Raising a toast to all the experiences best shared between bros with the fun and quirky campaign, MNX has curated an exclusive movie marathon handpicking the ultimate bro-flicks including ‘Double Impact’, ‘Darkest Hour’, ‘The Hobbit: The battle of the Five Armies’, ‘Hot Tub Machine 2’ and ‘Pixels’on 14th February ,Valentine’s Day from 9 AM to 9 PM.
Treating its ardent viewers with immersive engagement, MNX has rolled out a dynamic line-up of activities on air and across the channel’s Facebook ,Instagram and Twitter pages. In the spirit of Bromance over Romance, the campaign packages an interactive contest called #TheUltimateBrotrait where viewers can upload the most badass, wilding out portraits and videos they have with their favourite bro. The contest will run across the MNX Twitter handle and the chosen winners will receive exciting prizes. Touching upon the true essence of bro-hood with the #ABroIsForever, a unique element of the campaign that brings curated three slice-of-life original short films, which depicts the familial bond between two bros who constantly look out for each other in their own quirky way across its social media handles and on air. MNX also offers viewers a chance to express love for their favourite bros by posting #Bromojis, emojis that have a different meaning for their bros as compared to the rest of the world via memes and fun social media posts.
— MNX (@MNXMovies) February 12, 2021