Mobil, an automotive lubrication products manufacturer, has announced Bollywood actor Hrithik Roshan as its new brand ambassador. The company had earlier partnered with the actor’s action thriller ‘Vikram Vedha’ which reiterated on the message that prioritising one’s wellness by making the right choices was important.
Announcing the partnership, Vipin Rana, CEO, ExxonMobil Lubricants Pvt Ltd, said, “We are excited to partner with Hrithik Roshan for our Mobil lubricants in India. We believe his personality will resonate well with trade partners and consumers to feel confident about what Mobil can deliver to serve India’s lubrication needs”.
Commenting on the brand association, Hrithik Roshan said, “I am really looking forward to partnering with Mobil and its trusted brand name that is recognized world over. I strongly believe that confidence is the real driving force of champions to make a difference to people’s lives and the community, and this is what the Mobil brand is all about”.
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