A touching ad film for Future Generali Insurance this Rakshabandhan Urging sisters to give the gift of good health to their brothers this Rakshabandhan
New Delhi: Future Generali Insurance, one of India’s top insurance companies, has called upon Momspresso, India’s largest user-generated content platform for women, to produce the second ad film for their #AapkiHealthMereLiye campaign on the occasion of Rakshabandhan. This is a testament to the superlative capability of Momspresso’s production team, comprised entirely of moms, to delve into the mindsets of Indian families and produce brilliant content that integrates brand stories subtly into heart-warming and engaging content. Momspresso already produced the first ad film for Future Generaliunder the same campaign earlier this year, to mark the occasion of Father’s day by encouraging Indian dads to take care of their health.
The current ad film for #AapkiHealthMereLiye, beautifully conveys that the biggest gift anyone can give to their family is taking care of their health. In the ad film, a sister visits her brother and his family on the occasion of Rakshabandhan, and along with the gifts and good wishes, she also has a plan she has secretly hatched with her young niece. As the brother craves his favourite sweets, she fastens a fitness tracker or a ‘smart health Rakhi’ to his wrist. She then urges him to eat healthier and track his steps every day for the sake of his family, underlining the tagline’s message of “Aapki Health Mare Liye” (Your good health for my sake). The ad, in a very progressive tone, urgesbrothers to start adapting a healthy lifestyle by exercising, eating healthy food and making smart decisions such as investing in health insurance plans.
Speaking about the second ad campaign in collaboration with Future Generali Insurance, Prashant Sinha, Co-Founder and COO, Momspresso, said, “We are thrilled that Future Generali Insurance approached us for a second ad film for their unique campaign. As we created this sequel to the previous campaign, Aapki Health, Mere Liye launched on Father’s Day, we wanted to further the narrative of health consciousness. The smart Rakhiacts as a constant reminder of the love that his sister and family has for him and most importantly to take care of his own health every day. “
On Momspresso emerging as a favoured production collaborator for leading brands, Prashant elaborated, “It is humbling to know that leading brands are choosing Momspresso over other dedicated production agencies to create meaningful ad films for their campaigns. The entire credit goes to our exceptional all-mom production team and repository of 6000 mommy bloggers who are in a unique position to develop emotional narratives and deduce the way families respond to such campaigns. We look forward to numerous such associations in the future where we can exceed the expectations of brands and continue to deliver content that strikes a chord with brands, moms and families alike.”
Apart from leveraging the massive user base of its own platform, Momspresso will promote the endearing campaign across popular social media channels such as Facebook and Instagram in order to maximize its reach. Through the ad film’s heartwarming yet poignant message, Indian men are bound to realize their own indispensability in the lives of their loved ones and the value of #AapkiHealthMereLiye.