New Delhi: Mondelez India, the makers, and bakers of some of India’s favorite snacking brands – Cadbury Dairy Milk, Cadbury Bournvita, Oreo, etc., is celebrating the 50th Anniversary of one of India’s loved Cadbury Éclair brands – “Cadbury Choclairs”. Introduced to India in 1971, this iconic candy brand has consistently created moments of joy for consumers, over the last five decades.
Commenting on the brand’s journey in India, Inderpreet Singh, Associate Director, Marketing (Beverages, Meals, Candies, and Gums), Mondelez India said “For five decades, Cadbury Choclairs, has successfully been India’s go-to small treat, steeped in the heritage and iconic taste of Cadbury. Right from being an integral part of birthday celebrations, to becoming the ‘little meetha’ that helps post-meal sweet cravings, Cadbury Choclairs continues to find its sweet spot in the lives of our consumers. As we celebrate this milestone, Cadbury Choclairs has brought to market an exciting on-pack activation which brings to consumers an opportunity to fulfill their childhood dreams of visiting the Cadbury Chocolates Factory!”
To mark this milestone, Mondelez India has launched limited-edition packs wherein consumers can now win a ‘Golden Ticket’ to visit the Cadbury’s Chocolates Factory. Additionally, there are assured rewards with the purchase of every candy until December 31, 2021. This will be supported by an extensive influencer and User Generated Content-focused campaign to drive consumer awareness and excitement.