• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, January 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

More people trust ads on news sites than social media in the current pandemic: Taboola Readership Insights

by Editorial
May 15, 2020
in Featured, Mobile/Digital
3 min read
More people trust ads on news sites than social media in the current pandemic: Taboola Readership Insights
Share Share ShareShare

New Delhi: Taboola, the leading discovery platform, has released the latest readership trends for most read topics in the past seven weeks (53 days) in India. As the lockdown got extended in many parts of the country, there has been a significant change in peoples’ reading patterns. The Taboola network sees a surge in traffic around subjects related to automotive, home loans, the security of video conferencing applications, and remote learning for students stuck at home. Here are some of the key insights revealed from the readership trends released for the period between 23 March 2020 –14 May 2020:

Readership Trends & Insights for advertisers

  • The entertainment vertical has seen a 56% month-on-month rise in terms of ad spend from March to April
  • People have clicked more on ads, from March to April, in many categories such as Entertainment (13%), Finance (7%), Home (5%), and Travel (34%)

  • Interestingly, when the data for the past one month (20 April 2020 – 10 May 2020) was analyzed, remote learning for adults and kids saw a 75% increase in attention in India during COVID. There is a steady increase in engagement (+29%) and ad spend (+23%), projecting an immediate opportunity for Indian education advertisers

What is India reading?

Taboola Publishers network in India shows an increase in traffic about topics such as health insurance and bank loans in the past few weeks in India as people’s finances have been impacted by the ongoing coronavirus situation. The long period of staying home has also opened opportunities for shopping online, these indicators offer deeper insights to brands seeking opportunities to reach out to products and services related to indicated trends. Following trending topics from the past 53 days from Taboola Newsroom reveals what people are reading most about:

  • Automotive: Interestingly, people are still reading about new car models during this time even though it is unclear whether they will commit to purchasing a vehicle.
  • Security issues with Zoom:  Pageview traffic to articles about Zoom’s security issues increased 161% during this period.
  • Online Learning: Pageview traffic to articles about online learning for students increased 38% during this period especially as schools are closed and students are doing classes at home.
  • Taxes: Income tax filing season has been extended until 31 July this year due to COVID-19. There has been an increase in traffic-related to articles about income tax, and the Taboola Network recorded 2.6M page views on this topic.
  • Finance: Articles about loans recorded 1.2M pageviews across the Taboola Network. Articles about home loans, personal loans, and business loans have seen a 291% increase in pageview traffic this month.
  • Technology: In the last month, page view traffic to articles about the Apple iPhone increased 25% The Taboola Network recorded 8.3M pageviews about stories related to this topic.
  • Immunity-Boosting Foods: Pageview traffic to articles about how to boost immunity, and recipes involving turmeric have seen a 39% increase in pageview traffic. The Taboola Network recorded 5.6M pageviews about stories related to the health benefits of turmeric and recipes for immunity-boosting foods.

The latest data shared by Taboola relates to COVID-19, revealing shifts in how readers are consuming content during the lockdown which also impacts various brand strategies and how advertisers plan their future budget spend during and post-pandemic. This enables advertisers to get a view of opportunities where they can get the maximum output for their advertising dollar.

Data from Taboola Newsroom identifies topics and news categories that have seen an increase in pageview traffic for the past 53 days. This data comes from the wide network of Indian news publishers Taboola works with.

Tags: Covid-19 lockdownNews Consumption during Covid-19 lockdownSocial Media AdvertisementTaboola Publishers networkTaboola Readership Insights

Related Posts

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India
Featured

Ace Turtle to Partner with Kontoor Brands to Lead Integrated Strategy for Lee and Wrangler in India

by Editorial
January 19, 2021
0

Bangalore: Ace Turtle, India’s leading omnichannel retail platform company, has reached a definitive agreement with Kontoor Brands to become its licensee for India....

Read more
TagMango, Homegrown creator monetization startup launches app to further scale reach and experience
Featured

TagMango, Homegrown creator monetization startup launches app to further scale reach and experience

by Editorial
January 19, 2021
0

New Delhi: The homegrown, creator monetization startup TagMango today announced the launch of their app further strengthening their mission of...

Read more
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021

Subscribe to Newsletters

Trending

Gaming company founders join SBC Digital India speaker line-up
Events

Gaming company founders join SBC Digital India speaker line-up

by Editorial
January 19, 2021
0

The speaker line-up for the SBC Digital India conference and exhibition is set to feature the founders of some of...

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Zydus Wellness consolidates media mandate with Wavemaker India

Zydus Wellness consolidates media mandate with Wavemaker India

January 18, 2021
Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women's Wellness

Fast&up ropes in Zumba Master Trainer Sucheta Pal as Brand Ambassador for Women’s Wellness

January 19, 2021
Urban Company appoints Abhinav Tyagi as SVP of Marketing

Urban Company appoints Abhinav Tyagi as SVP of Marketing

January 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.