5G smartphone brand Motorola has launche its marketing initiative ‘Flip into the Future’. This campaign spotlights the Motorola razr 40 Ultra in the Pantone Colour of the Year 2024- Peach Fuzz.
This campaign it claims is India’s first digital marketing campaign by any smartphone brand that blends CGI advertising and influencer marketing using Instagram’s sequence feature. Unlike traditional campaigns, this approach the company explains combines surreal advertising with the personal touch of digital influencers. In the story Motorola razr40 Ultra plays the role of an enabler to look into the future.
The ‘Flip into the Future’ campaign aims to reinforce Motorola India’s dedication to staying at the forefront of innovation. The goal is to challenge traditional marketing norms, and embrace new-age strategies to captivate and connect with its audience.
Conceptualised and executed by Barcode Entertainment, the ‘Flip into the Future’ campaign introduces three CGI ad reels strategically placed in locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.
In a strategic move, Motorola India has embraced the power of influencer marketing by collaborating with digital influencers to amplify the campaign’s reach.
Motorola Asia Pacific marketing head Shivam Ranjan said, “At Motorola, innovation is an integral part of our brand, whether in terms of color, design, technology, or adapting modern marketing tools. Our popular flagship, the motorola razr40 Ultra, is the world’s first smartphone to be launched in the Pantone color of the year 2024 – Peach Fuzz. This unique proposition required a differentiated and modern marketing approach toreach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which used modern CGI advertising and innovative influencer marketing to engage with our audience. We are delighted with the response that the audience has shown to the campaign and look forward to implementing more such unique marketing strategies to take the brand further.”
Barcode Entertainment director growth Ajay Kulkarni said, “The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience. Co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity” .
For CGI videos around motorola razr40 ultra, checkout following links:
1. Flip around Bandra Worli sea link –
www.instagram.com/reel/C16jR6TMz43/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
2. Appearing from India Gate –
www.instagram.com/reel/C2Ce8xGMoL_/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
3. Topples down the Amer Fort –
www.instagram.com/reel/C2KbKhFrHUN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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