Brand refresh underscores its transformation as a digital company focused on cloud and cognitive
Bengaluru: Mphasis, a leading IT services and solutions provider specializing in cloud and cognitive services, today unveiled its new logo and brand identity. The brand refresh highlights Mphasis’ unique differentiators in today’s global, digital marketplace and reflects its role as a domain expert and an agile partner that applies ‘next’ generation technologies to clients’ businesses and propels them to stay ahead.
The new brand identity symbolizes the transformative journey Mphasis has undergone in the past year, consequently resulting in significant changes in its brand personality. It includes renewed business strategy focused around cloud and cognitive technologies, whole new go-to-market strategy, creation of an innovation engine fueled by its employees and an innovative talent management strategy with an objective of creating an army of future ready talent. The renewed brand philosophy reflects the changed face of the organization and its vision to be a true ‘Digital company’.
“A brand is a manifestation of the value and differentiator it brings to its customers. Mphasis brand refresh is reflective of our commitment to ensuring that our clients stay ahead and our sustained ability to apply next-gen technologies to business success in an evolving technology environment,” said Nitin Rakesh, Chief Executive Officer and Executive Director, Mphasis. He added, “We have architected Front2BackTM transformation— a customer-centric digital transformation approach. The new logo resonates our commitment to put customers at the center of transformation, align to our clients’ business objectives, and deliver an improved and hyper-personalized customer experience.”
A New Logo for Mphasis
The Mphasis new logo has been envisioned to signify the agile, iterative process involved in enhancing customer experiences and highlights the attention to hyper-personalization that Mphasis practices during the solution development process. Further, it symbolizes Front2BackTM Transformation, a unique approach architected by Mphasis to apply a customer-centric digital transformation to businesses.
With this new logo, Mphasis aims to focus on Generation Z i.e. the generation ahead of the millennials. This focus has been derived from the future-focused customer strategies that Mphasis has been working towards throughout its cloud and cognitive transformation strategy and heralds the ‘next’ that Mphasis seeks to apply constantly.