Pune: MS Dhoni creates a buzz in Times Square with EMotorad’s latest brand campaign, ‘Awaaz Ayegi Dil Se’. Garnering over 9 million views across platforms in just one week, this collaboration has thrilled cricket fans and mobility enthusiasts alike. The advertisement showcases MS Dhoni with EMotorad’s foldable, fat-tyred e-cycle, the Doodle V3, making a powerful debut for their new campaign.
This partnership between MS Dhoni and EMotorad marks a historic moment, celebrating India’s cricketing legend and the future of sustainable transportation, highlighting a significant milestone in the realm of electric mobility.
“When we decided to do a billboard for Mahi Bhai, the first thought was that it had to be grand, and what better than a big screen on the iconic Times Square? As an Indian company exporting e-bikes across Europe and the US, it was an opportunity to display Indian startups on the biggest global advertising stage. Our philosophy in product and marketing, as well as most things we do, is to do crazy stuff and constantly break barriers.” said Aditya Oza, CMO and Co-founder of EMotorad.
“The legendary MS Dhoni commands a presence as iconic as the Times Square Billboard itself, and having this stage is an incredible moment for EMotorad. Mahi being the innovator he is, needed something that had never been done before—something as monumental as his legacy. This is more than just an ad for us; it’s a symbol of our commitment to innovation, sustainability, and making a positive impact on the world.” —Neil Ghogale, VP Marketing, EMotorad.
As a leader in sustainable transportation, EMotorad’s campaign featuring MS Dhoni highlights its dedication to advanced technology and cultural impact. This initiative reinforces its role as a pioneer in e-mobility and motivates a new generation of cyclists and cricket enthusiasts.
