New Delhi: Legendary cricketer and Asian Footwears’ brand ambassador MS Dhoni today unveiled the company’s all-new premium sneaker collection, featuring the Quantum 2.0 – Signature Collection, along with Hyper Cushion and PowerKick sneakers, the Wonder Walk walking range, and the Mojo premium line.
Crafted in the company’s in-house, BIS-certified footwear testing and design lab, the new collection blends high fashion, superior comfort, and durability, catering to consumers seeking world-class designs at affordable price points.
Alongside the launch, Asian Footwears announced a ₹100 crore investment to expand its retail footprint across India. The company, which currently operates through 30,000 multi-brand outlets and 35 exclusive brand outlets (EBOs), plans to double its EBOs to 100 and reach 1 lakh retail outlets nationwide by FY 2025-26, with a focus on strengthening presence in Tier 2 and Tier 3 cities.
Speaking on the occasion, Rajinder Jindal, Chairman, Asian Footwears, said, “We’re honoured to have MS Dhoni launch our newest premium sneaker collection. His trust in our brand inspires us to raise the bar every day. As a sportsman for whom footwear is critical, his faith adds unmatched credibility and motivation to everything we create. This range represents the perfect blend of innovation, performance, and style, bringing world-class designs to Indian consumers at accessible prices. Our ₹100 crore expansion will power this vision, strengthening our nationwide network and ensuring these products reach every corner of the country. This investment marks the start of Asian Footwears’ next growth chapter, making premium quality footwear more accessible to millions across India.”
Launching the new range, MS Dhoni, brand ambassador for Asian Footwears, added, “I have seen the brand grow and innovate over time. Today, I’m excited to be part of the launch of this new range of shoes. I enjoy wearing Asian shoes because they offer the perfect mix of comfort, durability, and style. With this collection, I believe more people will discover footwear that not only looks good but also supports them in every step of their journey.”
A pioneer in digital adoption, Asian Footwears was among the first Indian brands to embrace online marketplaces, listing on eBay and Snapdeal in 2010, Flipkart in 2012, and Amazon in 2015. This early shift to digital has helped the brand boost accessibility nationwide and refine product development through consumer insights.
With Dhoni’s star power and its ambitious expansion plans, Asian Footwears is gearing up for its next phase of growth, redefining affordable premium footwear for Indian consumers.
