Bengaluru: MSL, Publicis Groupe’s strategic communications and engagement firm, announced the appointment of Ashwin Dravid as Digital Lead, South of MSL India, reporting to Tushar Bajaj, National Digital Lead of MSL India. Ashwin will lead the operations and business development in the South region and will work closely with teams to drive greater integration across the firm, to transform relationships with existing clients and win new ones.
With over 12 years of professional experience across International and Indian markets, his previous stints include tenures in Mindshare, 120 Media Collective, GREY Digital, where he held content and business roles on brands such as Red Bull, Star India, Sony Pictures Networks, Landmark Group and many more. His most recent stint was at Happy mcarrybowen, as Digital Head, where he led work for clients such as MG Motor, Suzuki Motorcycles, Ola, Chai Point, Myntra, Flipkart, Fresh menu etc.
Amit Misra, CEO, MSL India, said, “We continue to fuel our digital and integrated growth by bringing in the best specialists to understand and cater to our client requirements. With Ashwin’s experience, we are confident of further strengthening our digital offerings in the South market. I am delighted to welcome Ashwin to the MSL India team and look forward delivering impactful integrated campaigns for our clients in South India.”
Ashwin Dravid said, “Good brand storytelling requires building scalable human experiences to bring about a deeper connection with customers who potentially could become ambassadors for the business. In this marketing age, integration of different communication and mediaoutletsled by mobile and digital will play a major role to drive this connection. I am delighted to come onboard, to partner with clients and the team, which results in good work and business growth for the South India market.