Celebrating this creative-genius amongst young Indians, MTV presents MTV #DIYwali Diwali campaign. With this MTV is looking for creative junkies who can showcase the best DIY items under the categories – DIY Festive Home Tips, Festive Look, Festive Recipes, Gifts & Festive Items, and Beauty Hacks.
This interesting challenge which kickstarted on November 8, will go on till November 24 on the social media handles of @mtvindia. The channel invites to upload the most creative DIY tips and tricks on its social media handles and 5 lucky winners will get a chance to be featured on its Youth Entertainment channel, MTV India.
The campaign film conceptualized by MTV’s in-house creative team showcases a typical chaotic situation that takes place if you try to do something innovative and unique in Indian households. We see a girl chilling with a facemask on, while the brother is cribbing about his protein shaker which he seems to have misplaced, the mother questioning about the missing besan which was kept aside for laddoos, and the father stressing over the missing parts of the newspaper. Little did they know that with these missing objects, the girl has beautifully decorated their living space to surprise her family, the Do It Yourself style! But alas, her efforts go unnoticed and they are busy wrangling over everything. An everyday scenario? You can feel it too? Here’s when the fun begins!
From upcycling products, designing rangolis and festive apparel to exploring new recipes or breaking head over some creative gifts, or even creating some beauty hacks, #DIYWali is a place for all! Gear up to make coolest DIY item and get featured on MTV.
Brand film link:
Aapki family ko pasand aaye na aaye but India ko zaroor pasand aaega! Toh shuru ho jao and share karo apne DIYwali hacks now! Upload your video, tag @MTVIndia and use #DIYwali. pic.twitter.com/QlYRp73Qn1
— MTV India (@MTVIndia) November 8, 2020