Bengaluru :Mullen Lintas Bangalore has conceptualized a three-film campaign for QuikrEasy (earlier known as QuikrServices), the services vertical of Quikr. The platform provides hyper-local services to find services such as professional movers and packers, pest control, interior designers/architects as well as day to day services. Along with this, there is a special focus on its beauty services called At Home Diva. Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services with greater convenience, wider choice and peace of mind.
Speaking about the QuikrEasy campaign, Vineet Sehgal, CMO, Quikr added, “We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying on the task that can make life better. QuikrEasy symbolizes the simplest and convenient way to manage small or big tasks in easiest possible way”.
The brand’s services find appeal with urban households who are pressed for time and are seeking assistance to smoothly manage their everyday household and lifestyle-related chores. Small or big but important tasks remain unfinished and are often postponed on account of other priorities.
Addressing this human truth, Mullen Lintas’ new campaign presents the hassle-free services offered by QuikrEasy as a solution. Over the two films the act of procrastination is amplified, be it fixing shelves or calling the pest control services, all postponed due to pre-occupation. The third film highlights the solution to the challenge, urban females face while juggling between work, home and social responsibilities. This film shows the ease of indulging at the comfort of home for wide variety of high quality beauty services.
Shriram Iyer, National Creative Director at Mullen Lintas, commented, “Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”
Agency: Mullen Lintas
Shriram Iyer, President and National Creative Director
Santosh Ramakrishnan, Unit Creative Director
Kishore Subramanian, Executive Director
Anil Nair, Vice President
Arjun KD, Account Director
Akshata Srivastava, Account Manager
Sushma Rao, Vice President
Client credits: QuikrEasy
Vineet Sehgal, Chief Marketing Officer
Ruchika Gupta, Senior Manager, Marketing