• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, May 23, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Mullen Lintas wins the creative mandate for Kolkata Knight Riders

by Editorial
March 28, 2022
in Advertising, Featured
2 min read
Mullen Lintas wins the creative mandate for Kolkata Knight Riders
Share Share ShareShare

Mumbai: Kolkata Knight Riders (KKR) has appointed Mullen Lintas as its communication partner for the cricket team’s creative mandate for Tata IPL 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

Tata IPL 2022 is in its 15th season of the most-watched cricket league and is expected to be an action-packed one. The previous campaigns of KKR have been innovative, and as the first runner-up of IPL 2021, it will be important for KKR to show their fans that they are ready to return to the pitch with renewed energy.

Binda Dey
Binda Dey

Speaking on the partnership, Binda Dey, CMO, Kolkata Knight Riders said, “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

Mullen Lintas will be responsible for KKR’s campaign idea for IPL 2022, along with the brand film, on-ground and digital activations, and even KKR’s internal branding and team manifesto.

Commenting on the association, Priya Balan, Executive Director, Mullen Lintas said, “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them. IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”

The account will be handled from the Mumbai office.

Tags: Kolkata Knight Riders.Mullen LintasPriya BalanTATA IPL 2022

Related Posts

SoCheers collaborates with MindPeers to strengthen its employees’ mental health
Advertising

SoCheers collaborates with MindPeers to strengthen its employees’ mental health

by Editorial
May 23, 2022
0

Mumbai: SoCheers joins hands with the MindPeers, adding renewed efforts, yet again, to effectively and strengthen its employees' mental health....

Read more
Protinex’ TVC by DDB Mudra highlights the importance of strength in everyday life
Brand Stories

Protinex’ TVC by DDB Mudra highlights the importance of strength in everyday life

by Editorial
May 23, 2022
0

Mumbai: Protinex, the flagship brand of Danone India, launched a new commercial that highlights the importance of strength in daily life....

Read more
65 new brands advertised in 5 matches of IPL 15: TAM Report

News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report

May 20, 2022
Elon Musk becomes Twitter’s top shareholder after taking 9.2% stake in Twitter

Twitter Vs Musk: Will Fake Account Debate Hit Twitter Ads? 

May 20, 2022
Relatable Regional Language Content Driving Consumption: Karthik Nagarajan

Relatable Regional Language Content Driving Consumption: Karthik Nagarajan

May 20, 2022
Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

Decoding the Metaverse: ‘Unlocking true potential lies in understanding what users will engage with’

May 19, 2022
AI combined with IoT has provided remarkable real-time information: Amitt Sharma, Founder and CEO, VDO.AI

AI combined with IoT has provided remarkable real-time information: Amitt Sharma, Founder and CEO, VDO.AI

May 19, 2022
Memes are something that everyone connects with: Taaran Chanana, MemeChat

Memes are something that everyone connects with: Taaran Chanana, MemeChat

May 18, 2022

Subscribe to Newsletters

Trending

ABP Group elevates Oommen Thomas to the role of National Head- Ad Sales.
Featured

ABP Group elevates Oommen Thomas to the role of National Head- Ad Sales

by Editorial
May 21, 2022
0

ABP Group has elevated Oommen Thomas to the role of National Head- Ad Sales. He will be responsible for the...

ffreedom app announces the launch of ‘Icons of Bharat’ in association with NDTV India

ffreedom app announces the launch of ‘Icons of Bharat’ in association with NDTV India

May 13, 2022
Ads that sparked controversy in 2021

Ads that sparked controversy in 2021

December 14, 2021
Byju’s ropes in Jiten Mahendra as Vice President-Marketing 

Byju’s ropes in Jiten Mahendra as Vice President-Marketing 

May 22, 2022
2022 will usher higher inclination by brands into the gaming industry

Skill and chance not the same; GST proposal detrimental to industry and taxman, bemoan players

May 23, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.