Mumbai: Mumbai Traffic Police dedicated to making Mumbai road safe for all has partnered with children’s favorite Nicktoon – Nickelodeon’s ‘Shiva’ to be a behavioral change agent in the area of Safety and Road regulations. The weeklong activities kick-started on 28th January 2016.
Every kid’s role model ‘Shiva’ who rides a cycle himself is now all set to be an important change driver in the area of safety, influencing and inspiring children and families to follow safe road practices.
Speaking about the partnership with Nickelodeon Mr Milind Bharambe, Mumbai Traffic Police Jt. Commissioner said “It is of paramount importance for children to learn road safety early in life. Nickelodeon’s toon – SHIVA, advocates road safety and being extremely popular amongst the younger minds, fits as the finest endorser and influencerto inculcate road safety awareness and traffic rules in them. Mumbai Traffic Police and Nickelodeon have hence come together to spread road safety awareness amongst Mumbaikars, especially kids and parents through ‘Road Safety Week with Shiva’.
Speaking about the partnership with Mumbai Traffic Police, Nina Elavia Jaipuria, Head – Kids Entertainment at Viacom18 said “Nickelodeon believes in empowering kids and working towards creating a more engaging and safe world for them. It is with this objective that we have partnered with the Mumbai Traffic Police on creating awareness on Road Safety through SHIVA who has emerged as a strong influencer amongst kids.”
She further added “Kids also have significant influence on parents and their decision making. Inspiring kids to positive action and inculcating values of road safety is sure to positively influence parents in following road safety rules.”
The week will see ‘Shiva’ execute the road safety drive with Mumbai Traffic Police at key city signals and crossroads through sign boards and messages promoting safety. Shiva will also be visiting multiple schools to spread the message of a safe and secure Mumbai road for all.